EMOTA e-Trust Governance James Roper, Vice President, EMOTA and CEO, IMRG Digital Agenda Assembly - 21 st June 2012

IMRG’s 1,300 Members

EMOTA (European Multi-channel and Online Trade Association) Founded in 1982 (celebrating 30th anniversary) Represents e-commerce worth a quarter of a trillion euros – Austria, Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, United Kingdom

Cartoon by Peter Steiner published by The New Yorker on July 5, 1993, commenting that internet protocols do not force users to identify themselves

There are dozens of e-commerce trust marks

Lawbreakers display more trust marks than anyone else

Consumers need one trusted European e-trust scheme

This can only happen with European Commission support

Lack of support from the European Commission is a barrier to trade - the resulting vacuum is being filled by non-EU operators The ambition of 20% cross-border European trade is jeopardised by EC inaction

Shopper Shop the barrier of distance This ‘placeholder’ represents any EMOTA-licenced trust mark

EMOTA will develop the core code of practice on behalf of the Commission, then license trust schemes to operate in accordance with it

International e-Trust Governance Governing Body Country 1 Country 2 Country 3 Country xxx Trust Scheme Operator(s) Code, Data +Comms Facilitator

Consumer Proposition Integrity Industry accreditation Government endorsement Reach Search engine visibility Marketing support Independent reviews Know- how All retailers are Members of an Industry Association Advice, Intelligence, Data, Best Practice

Malcolm Harbour MEP and chairman of the European Parliament's Internal Market and Consumer Protection Committee "Our Committee has been calling for more intensive efforts to raise consumer confidence to boost internet shopping especially across Single Market borders. This new collaboration should have the scale to promote Trustmarks to consumers and encourage more take up by retailers."

1)Formally nominate EMOTA as the ‘Official European Trust Scheme Governing Body’ 2)Take a seat on EMOTA’s ‘Trust Scheme Steering Committee’ (or otherwise engage in guidance) 3)Support a short development project (three months) to build on existing initiatives, consolidate the core requirements, and produce an implementation plan European Commission Action

Thank you James Roper, Vice President, EMOTA and CEO, IMRG