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Ana Laura Gómez Luján - Tec de Monterrey (Mexico) Héctor Javier Ochoa Contreras - Tec de Monterrey (Mexico) Sandra Yasmín Fabela Moreno - Tec de Monterrey (Mexico) Esther Manning - University of Queensland (Australia) Phoebe Mau - University of Birmingham (UK) Jenny Nordman - University of Glasgow (UK)

Problem

People don’t want to wear protective equipment.

ProblemPeople don’t want to wear protective equipment. Solution

ProblemPeople don’t want to wear protective equipment. Solution Making protective equipment comfortable, cool and custom made

ProblemPeople don’t want to wear protective equipment. Solution Making protective equipment comfortable, cool and custom made Value Proposition

ProblemPeople don’t want to wear protective equipment. Solution Making protective equipment comfortable, cool and custom made Value Proposition Saving people from unnecessary injuries.

What the final product will look like

Benefits

The equipment will be designed in the way each customer want and thereby making it personalised and cool to be safe. Custom design

Benefits The use of recycled material will allow a lower price. Price

Benefits The material we use follows the movement of the body. Comfort

Benefits Environmentally friendly, donations to schools in poor communities. Social Responsibility

Blue Ocean Strategy

Market Sports Equipment Industry (Potential Market) $64.9 Billion USD (2011) $72.8 Billion USD (2016) Global Value Forecast 2.8%

Market Share (Geography)

Bussiness Model

This product saves users of all age categories from unnecessary injuries. Summary of the Opportunity This is because our product makes wearing protective equipment comfortable and cool.

The market for sports equipment is very large (64.9 Billion) and growing (2.8%) Summary of the Opportunity Our business idea is simple and easy to establish

Thank You!