Reducing Damage, Unsaleables and Returns

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Presentation transcript:

Reducing Damage, Unsaleables and Returns Excerpts from: Reverse Supply Chain Improvement Project Building a Future State: Recommendations for Improvement Wednesday 10:45 to 11:45 Sponsors & Publishers Developer

Today’s Presenters Dan Raftery, Raftery Resource Network Jim Schumacher, Pfizer Consumer Healthcare Ted Lechner, HEB Grocery Company Bob Rippley, Associated Wholesalers Inc. Pete Bannochie, DRS Product Returns Formerly with General Mills

Top-level summary of the project Damaged Products Learnings Today’s Topics Top-level summary of the project Damaged Products Learnings Expired Products Learnings FMI Productivity Plus Session W-2

Project Goals Develop recommendations for improving the reverse supply chain that include distribution, business and financial practices. Develop recommendations for increasing the likelihood that retailers, wholesalers, manufacturers and service providers will implement the improvement recommendations. FMI Productivity Plus Session W-2

Case Studies & Incentives Interviews Project Concept Phase 1: Defining Current State (Fact-Finding) 49 companies Perspectives & Practices Survey Data Survey Policy Survey 34 companies 12 companies 20 companies Case Studies & Incentives Interviews 25 companies Senior Executive Summit 1/12/11 Phase 2: Building a Future State 18 companies Recommendations & Communications 58 companies participated in this project. FMI Productivity Plus Session W-2

Industry Report Contents Executive Summary Industry conditions & major issues Perspectives & Practices Survey Qualitative findings & conclusions Data Survey Quantitative information Policy Survey “Snapshot” of damaged & expired policies Incentives & Efficiencies Interviews Opinions & ideas for improvement “Best Practice” Case Studies Real world successes in reducing costs http://www.fmi.org/docs/supply/fmi_reverse_sc_improvement.pdf#search="rev erse supply chain improvement“ FMI Productivity Plus Session W-2

1. Keep the five topics separate General Recommendations - selected Internal and trading partner discussions will be more productive. Across the five topics, issues and opportunities vary by company, by product category and often by brand. The current level of industry discord on the combined subject of unsaleables is driven, in part, by these variations. By focusing on the conditions individually, companies can be more successful in identifying and making improvements. Source: Senior Executive Roundtable Summit FMI Productivity Plus Session W-2

2. Enhance scorecards and internal performance reports General Recommendations - selected Add metrics and Key Performance Indicators (KPIs) for each condition. Scorecards can be used internally among corporate divisions and with trading partners. KPIs can be used in internal performance incentive programs and in industry-level comparative assessments such as “best-in-class” publications. Source: Senior Executive Roundtable Summit FMI Productivity Plus Session W-2

Case Studies Category Management Focus Supply Chain Focus Shelf Life Management Remote Scanning of Returns Sales Potential Planograms Supply Chain Improvement Demand Sales Forecasting Process Improvement Program Increasing Available Shelf Life Reducing Hidden Damage New Item Exit Strategy Reducing Crushed and Defective Products Succeeding with Limited Resources Focus Reducing Defect Applying Sales Management Concepts Trade Partner Focus Store Focus Involving Sales People to Solve Problems Engaging the Store Leaders Problem-Solving Collaboration Six Sigma Reclamation Keeping Good Product Out of Reclaim Keeping Products Out of Landfills Partnership Studies FMI Productivity Plus Session W-2

RSCI Implementation Work Groups 54 people 41 companies GENCO ATC General Mills, Inc. Harris Teeter, Inc. HEB Grocery Company Heinz North America Inmar Kellogg Company Kraft Foods, Inc. The Kroger Company Land O’Lakes, Inc. Mars Chocolate North America Nash Finch Company, Inc. Nestle Purina PetCare Co Nestle USA, Inc. Pfizer Consumer Healthcare Pharmavite, LLC The Procter & Gamble Co. Rite Aid Corp. S.C. Johnson & Son, Inc. Spartan Stores, Inc. Stericycle Pharmaceutical Services Strategic Solutions, Inc. Unilever US Wakefern Food Corp. Walgreen Company Welch Foods, Inc. Winn-Dixie Stores, Inc. Alberto-Culver Company Associated Wholesalers, Inc. Bozzuto’s, Inc. C&S Wholesale Grocers, Inc. Campbell Soup Company Church & Dwight Co., Inc. The Clorox Company Coca-Cola North America ConAgra Foods Del Monte Foods Company Delhaize America DRS Product Returns LLC Energizer Personal Care Feeding America 11 FMI Productivity Plus Session W-2

RSC Implementation Work Groups Project Concept - 2011 RSC Implementation Work Groups Mfr Disco Rtl/Whlr Disco Recalls Damaged Expired FMI Productivity Plus Session W-2

Reverse Supply Chain Improvement Project Damaged Products Work Group The What, Where, How and When of Reducing Damage Within Your Supply Chain Presenters: Jim Schumacher, Pfizer Consumer Healthcare Ted Lechner, HEB Grocery Company JS FMI Productivity Plus Session W-2

Damaged Products Work Group Jim Schumacher (Lead), Pfizer Consumer Healthcare Tom Prestridge, Alberto-Culver Company Jace Swartzendruber, ConAgra Foods Eric Davis, Feeding America Ted Lechner, HEB Food Company, LP Sue Bentel, Nestle Purina PetCare Co Jim Flannery, The Procter & Gamble Co. Donald Aday, Strategic Solutions, Inc. JS FMI Productivity Plus Session W-2

Today’s Topics Manufacturer supply chain investigation. Touch points and measures. Collaborating with data. Case studies Retailer/wholesaler supply chain investigations. Case studies. Your Call to Action - Best practices for controlling damage. JS 15 FMI Productivity Plus Session W-2

Supply Chain Touch Points Insert flow chart of various touch points (Don Aday) JS 16 FMI Productivity Plus Session W-2

What Should be Measured Examples include defective parts per million, units per thousand, % of sales, ..etc.. Choose a measurement that is easily understood and shows the impact of damage reduction efforts JS 17 FMI Productivity Plus Session W-2

Manufacturer Case Study #1 Pfizer Consumer Healthcare’s (PCH) first study of 2010 showed a spike in case damage rates PCH used Pareto analysis and the corresponding “80/20 rule” to quantify and prioritize what needed to be addressed After looking at damage conditions found, we wanted to drill down even further to focus on which plant and product were the drivers JS 18 FMI Productivity Plus Session W-2

Manufacturer Case Study #1 Plant “A” assumed production of the product in question from another plant Root cause of damage – fit of cases was not compatible with Plant A’s pallet specification Specification was updated to provide more deck coverage As a result Plant “A” went from “worst to first” in one year by shipping the least amount of damages in our 2011 study year The spike in case damages was due to this being a new combination of this shipper being transported on this pallet. With the change in the spec came a greater investment in pallets and we have also since moved to one standard across all sites. JS 19 FMI Productivity Plus Session W-2 19

Manufacturer Case Study #2 ConAgra Foods discovered that the board weight of some of their corrugate could not withstand the rigors of the entire supply chain Investment was made to add corrugate and increase board weight Resulted in 70% decrease in damage over 1 year JS 20 FMI Productivity Plus Session W-2

Manufacturer Case Study #3 Nestle Purina pursued options to paper bags which are subject to tears Investment made to migrate packaging on large bags to “Tough” Bag (woven) Significant damage reduction was realized throughout the supply chain Tough Bag is now used for 100% of Conventional Litter and >95% of Dry Pet 65% 52% JS 21 FMI Productivity Plus Session W-2 21

Retailer/Wholesaler Touch Points Less then full Case shipping CPU Backhaul Product is manufactured at the plant Product received at the DC Product placed in reserve slots Product placed in pick slots Store pallets are built Load pallets onto the trailer Vendor Ship Sold to customer Trailer delivers to the store Pallets are unloaded off the trailer Pallets are down- loaded to Skids Stockers stock product to the shelf Product is on the shelf for purchase Customer Return Unsaleables Product is put into back-stock Sent to DC Sent to RGC TL 22 FMI Productivity Plus Session W-2 22

Retailer/Wholesaler Case Study #1 Perfect Pallet Program Purpose: A Systematic Approach To Ensure That We Consistently Deliver Fresh, Damage Free, Quality Product To Our Customers At The Lowest Possible Cost Develop Clear Expectations Of The Perfect Pallet Improve Training And Coaching For Order Selectors And Loaders Measure Individual And Facility Performance Reward Partners Who Create Quality Pallets and Loads Improve Store Efficiency By Delivering The Most Cost Efficient Shipping Plat Form Select The Most Efficient Flow Path For The Product The spike in case damages was due to this being a new combination of this shipper being transported on this pallet. With the change in the spec came a greater investment in pallets and we have also since moved to one standard across all sites. TL 23 FMI Productivity Plus Session W-2 23

Retailer/Wholesaler Case Study #1 Elements Of The Perfect Pallet Right Product Right Time – On Time Delivery Damage Free Fresh, Quality Product Lowest Cost ………. TL 24 FMI Productivity Plus Session W-2 24

Retailer/Wholesaler Case Study #1 Elements of a Perfect Pallet Stacked Properly Wrapped: Top to Bottom No Pallet Overhang Labeled Properly Damage Free Slip-Sheets for Bagged Product With the change in the spec came a greater investment in pallets and we have also since moved to one standard across all sites. TL 25 FMI Productivity Plus Session W-2 25

Retailer/Wholesaler Case Study #2 Creating a Focus Branded the program with a catchy theme Identified High Shrink Categories Developed cross functional team Group attack Warehouse Store Transportation Report out findings and actions 30, 60 & 90 Day TL 26 FMI Productivity Plus Session W-2 26

Retailer/Wholesaler Case Study #2 Store Ownership Store identifies damaged product as Damage Refresh/Discontinued Recall/Merchandise Return Product is scanned at store level and removed from inventory, SRS is adjusted Product returned in banana box to RGC Apply Manufacturers policy (Donate, Return, Destroy, Hazardous Waste, Salvage) Third Party Generates Vendor invoices for HEB Data is transmitted to HEB HEB deducts for non swell vendors Swell Vendors & Write off’s are not collected TL FMI Productivity Plus Session W-2 27

Retailer/Wholesaler Case Study #2 Store Ownership Credit to stores based on Swell allowance Defective allowance by Sub Department Stores scan product at store- Dollars calculated against swell allowance Dollars scanned over allowance will show up as excess RGC- Reduce gross profit Dollars scanned under allowance difference will show up as extra credit/increased gross profit TL FMI Productivity Plus Session W-2 28

Partner/Education Awareness Retailer Case Study #2 Partner/Education Awareness RGC Store Meeting Include RGC responsibilities in new hire orientation. Train Center Store Mgrs. to print RGC data. Share data with partners to communicate progress and opportunity areas. Manager’s Role: Communicate program to all partners in their respective departments Set clear goals and expectations for the program Execute the program 100% Be the RGC champion in your store TL FMI Productivity Plus Session W-2 29

Retailer/Wholesaler Case Study #2 Damage Reduction Plan Banana Box Program Every overnight stocker will secure a banana box and write their name on it. All damages are to be placed in box and they will not be released until audited by Center Store Mgr. or MIC Stocker tool belt Every center store partner [daytime and overnight] will be required to carry a tool belt while on duty. It should be considered part of the uniform policy. Contents include: cutter, blades, tape, black marker, peg hole tabs. Receiver tool box Each wareroom and receiving area will be equipped with tool box to assist in repairing RGC. Every MIC will audit 5 RGC boxes weekly Utilization of RGC for in-store supplies Use potential RGC [paper towels, toilet paper, etc. for in-store supplies. Transfer of product must be completed daily and to the correct department 1A (supplies TL FMI Productivity Plus Session W-2 30

Retailers / Wholesalers Your Call to Action Process Best Practice Manufacturers Retailers / Wholesalers   HQ's DC Store Designate an Unsaleables champion or owner √ Ensure continuity with changes in personnel, responsibilities, shift changes, etc. Provide on-going training on proper product handling at each stage in the supply chain Utilize proper load stabilization techniques (i.e. stretch wrap, dunnage, etc) Garner C-Level support for Unsaleables management within your organization Form Warehouse based teams that monitor, investigate and develop best in class product handling procedures The right mix of processes, metrics & collaboration can reduce your damages. JS FMI Productivity Plus Session W-2

Measurements & Metrics Retailers / Wholesalers Your Call to Action Measurements & Metrics Best Practice Manufacturers Retailers / Wholesalers   HQ's DC Store Maintain and post in a prominent location standard Unsaleable performance metrics and reports (i.e. scorecards) √ Establish and incent against goals for improvement in Unsaleables ensuring that you tie accountability and incentive to a desired goal or outcome Publish internal quarterly updates (i.e. newsletter) that highlights Unsaleables Utilize "graveyard data" where available to supplement your understanding of root causes for Unsaleables The right mix of processes, metrics & collaboration can reduce your damages. JS FMI Productivity Plus Session W-2

Retailers / Wholesalers Your Call to Action Collaboration Best Practice Manufacturers Retailers / Wholesalers   HQ's DC Store Invest in those business planning capabilities and practices that support on-going Unsaleables management collaboration √ Establish a formal process that promotes the gathering and sharing of Unsaleables data via regularly scheduled meetings Don't offset any sustainability gains with unintended consequences in the area of Unsaleables Incorporate the subject of Unsaleables into regular joint business planning meetings including top to top meetings Share supply chain study / audit findings with your trading partners Create an Unsaleables Management task force JS The right mix of processes, metrics & collaboration can reduce your damages. FMI Productivity Plus Session W-2

Reverse Supply Chain Improvement Project Expired Products Work Group Presenters: Bob Rippley, Associated Wholesalers Inc. Pete Bannochie, DRS Product Returns Formerly with General Mills BR FMI Productivity Plus Session W-2

Expired Products Work Group Gary M. Piwko (Lead), Kellogg Company Joy Sgro (Lead), Bozzuto’s Chris Michael, AWI Bob Rippley, AWI Don LaChance, C&S Wholesale Grocers Sharon Petrarca, Coca-Cola Refreshment Rob England, Delhaize America Gene Bodenheimer, GENCO ATC Pete Bannochie, General Mills, Inc. George Thrower, Harris Teeter, Inc. Gene Schachte, Heinz North America Mike Umbach, Inmar Bert Kibbler, Kraft Foods, Inc. Rob Shifter, Nestle USA, Inc. Rob Davis, Pfizer Consumer Healthcare Jim Flannery, Procter & Gamble Neil Meischeid, Rite Aid Corp. Francis Wong, Spartan Stores Gary Snyder, Strategic Solutions, Inc. BR FMI Productivity Plus Session W-2

Why This is Important 12 months ending April 2011 2010 Supply Chain Audit Data for 13 manufacturers with combined U.S. sales of over $100 billion. Source: Inmar BR FMI Productivity Plus Session W-2

Amount of Expired Inventory by Department Why This is Important Amount of Expired Inventory by Department DC Store Chilled 0.03% 1.10% Food/Beverage 0.26% 1.58% Frozen 0.09% 0.87% OTC/Personal 0.05% 0.62% Other 0.13% 0.72% Total 0.14% 1.02% Source: Inmar Supply Chain Audit Data for 13 manufacturer clients with combined U.S. sales of over $100 billion. BR FMI Productivity Plus Session W-2

Expired Hot Button #1 What is the product life at the time of production, what is guaranteed to retailers/wholesalers and why? “Not knowing is worse than not liking.” – Joy Sgro Recommendations Discuss, plan and manage DAYs – not percentages. Open communication on all dating information that is not confidential. Reduce gap between production days and guaranteed days. Real examples: Produced with 1,460 days, guarantee 90 days Produced with 1,825 days, guarantee 90 days Collaborate on delivering to consumer days remaining needed for consumer. Read the 2011 GENCO ATC Product Lifecycle Logistics white paper: “Winning the Expired Products Battle.” 1,3 BR 2,4,5 PB FMI Productivity Plus Session W-2

Expired Hot Button #2 How can we better sell short-coded inventory prior to expiration? Recommendations Don’t try to sell into your primary market. Donate Secondary markets Offer a “hot” price to primary customers with capacity to move product. Fund outside of ARP programs and trade marketing programs. PB FMI Productivity Plus Session W-2

Expired Hot Button #3 How can we reconcile product life cycle with supply chain throughput? Recommendations Understand all facets of this complex issue Reverse engineer the process. How many days are needed at: Consumer pantry Store Retailer/wholesaler DC Manufacturer DC Measure your performance Communicate results with trading partners Continually improve the process PB FMI Productivity Plus Session W-2

4/12/2017 Expired Hot Button #4 How can a manufacturer manage multiple shelf life requirements across customers? Across channels? Recommendations Deliver the maximum shelf life available to all customers. Discuss, plan and manage DAYs – not percentages. Collaborate with customers routinely to manage this complex issue. Can sales department play a more active role in getting customer needs into manufacturer systems? Recognize that different customers and different channels have different inventory turn over rates. Focus on giving consumers the same number of days remaining regardless of supply chain. PB FMI Productivity Plus Session W-2

Expired Hot Button #5 What is the right verbiage to accompany the expiration date? Verbiage and dates are confusing to all concerned: Best By, Best if Consumed By, Enjoy By, Sell By, etc, etc. Produced On, Born On Just a date, Is this produced on, sell by, use by? Any sequence you can think of MMM DD YYY, YYYY M D, DD M YYYY…..etc Recommendations Go for clean and simple on package versus artistic. Read the 2003 recommendations and follow them. “Expired Products Project,” Grocery Manufacturers of America, Food Marketing Institute. BR FMI Productivity Plus Session W-2

Score Cards for Days Remaining Goal: Increase the number of Days Remaining for consumers at purchase. Manufacturer Distribution Center Retailer or Wholesaler Distribution Center Retail Store Consumer Pantry 1 2 3 4 By: Increasing Days Remaining at upstream entry points 1 – 3. Decreasing the number of Days of Supply at points 1 – 3 . BR FMI Productivity Plus Session W-2

Top 5 Things That You Can Do To Increase Days Remaining Manufacturer Scorecard Do These to Increase Days Remaining 1 Re-evaluate current shelf lives of products and increase where the science makes possible. Consider both packaging and ingredient opportunities. 2 Investigate supply chain improvements that deliver longer shelf life to customers. 3 Follow published guidelines for expiration date marking. 4 Reduce gap between production days and ship days. Increase % of production life shipped. 5 Collaborate with trade partners to improve forecasts and to apply SKU rationalization principles at the DC and store on items consistently at risk of expiring. PB FMI Productivity Plus Session W-2

Top 5 Things That You Can Do To Increase Fresh Days Retailer/Wholesaler Scorecard Do These to Increase Days Remaining 1 Communicate to manufacturer the shelf life needs of the category/item and why. Consider two requirements for each category: the shorter shelf life products and all others. 2 Monitor days remaining upon receipt at DC and upon shipment to stores. 3 Monitor internal rotation processes. 4 Analyze unit movement versus expired units by SKU. 5 Collaborate with trade partners to improve forecasts and to apply SKU rationalization principles at the DC and store on items consistently at risk of expiring. BR FMI Productivity Plus Session W-2

Why you should use these scorecards The common language of “Days Remaining” will be easier to understand and put into systems. A greater focus on Days of Supply will improve inventory turnover. Increasing industry knowledge about Pantry Life will benefit all, including consumers. 1 PB 2, 3 BR FMI Productivity Plus Session W-2

Thank You FMI Productivity Plus Session W-2