Strong Enough to Care Enough Linda Matzigkeit, Chief Administrative Officer Children’s Healthcare of Atlanta

What we’ll cover today Our journey toward a people-focused culture The role of internal marketing and communications Our ever-evolving quest to be innovative

Who We Are Today 3 Hospitals 529 licensed beds - Egleston - Hughes Spalding - Scottish Rite 529 licensed beds 20 neighborhood locations 1,700 physicians on medical staff More than 8,200 employees Academic affiliations with Emory, Georgia Tech, and Morehouse More than 850,000 patient visits last year, from all 159 counties in Georgia 3

Mission, Vision & Values To make kids better today and healthier tomorrow Vision Best Care … Healthier Kids Values Care about People Passionate about Kids Dedicated to Better

Strong Enough to Care Enough

Our journey toward a people-focused culture Where we’ve come from Our journey toward a people-focused culture

Question we get asked the most… How do you get on Fortune’s list of 100 Best Companies to Work For?

Question we get asked the most… How do you get on Fortune’s list of 100 Best Companies to Work For? Question to really ask… How do you build an organization that people would choose to work at over any other?

Not Enough Talent + No Plan = Concern Our Starting Point: 2002 Not Enough Talent + No Plan = Concern

Our Starting Point: 2002 Metrics Retention System 83% RN 85% Vacancy System 5% RN 7%

The Ten-Year Journey 2009 – 2012 2006 – 2008 2004 – 2005 2002 – 2003 Refinement & Listening 2009 – 2012 Execution & Innovation 2006 – 2008 2004 – 2005 Alignment & Execution 2002 – 2003 Build Infrastructure

1 Align the employees’ and the organization’s needs Our Goals 1 Align the employees’ and the organization’s needs 2 Deliver a relevant Employee Value Proposition 3 Develop a People Strategy

Build Infrastructure & Clarify Employee Value Proposition 2002 – 2003

People Program Alignment Alignment & Execution 2004 – 2005 Leadership People Program Alignment

Internal Marketing and Communications

Internal Marketing and Communications People Programs Communications Employee Experience

Listening to our patients and families

Internal Marketing and Communications

Execution & Innovation 2006 – 2008 Working Mothers First Year Nursing Experience Strong Enough To Care Enough

Refinement & Listening 2009 – 2012 Financials “People First” Vision Possible

Strong4Life: Focusing on Our People

Mission: Slimpossible

Strong4Life: Focusing on Our People

Metrics that matter Retention 2002 2013 YTD System 83% 92% RN 85% 94% Vacancy 2002 83% 85% 5% 7% 2013 YTD 92% 94% 3%

Take the time to CELEBRATE

Leadership Take time to CELEBRATE!

Recognized as Employer of Choice

The Journey Continues Continued improvement 2013 – forward

Thank You!