Presented by: Trenda McPherson Al Roop

Percentage of Traffic Fatalities Involving Motorcycles Comparison of All Fatalities to Motorcycle Fatalities 0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

 Counties with highest motorcycle endorsements and registrations: Volusia, Palm Beach, Orange, Miami-Dade, Broward, Brevard, Duval, Hillsborough, and Pinellas  Counties with highest motorcyclist fatalities: Broward, Miami-Dade, Orange, Palm Beach, Duval, Hillsborough, Pinellas, Lee, Volusia  41% of motorcycle fatalities in Florida happen during March, May, October, and November. 12% of them during March (Bike Week Volusia) Traffic Fatalities Involving Motorcycles

Motorcycle Traffic Injuries in Florida by Florida Residency Fatalities, Non-Fatal Hospitalizations and ED Visits ; Fatalities and Non-Fatal Hospitalizations, 2007

Data Source: Hospital Discharge Data, Florida Agency for Health Care Administration

 Conducted in February 2008  By a national assessment team  To review current programs and initiatives  We received a final report with recommendations such as: Update the Motorcycle Safety Strategic Plan (MSSP) Assess rider training funding and evaluation tools Link rider training with license and registration database Develop a comprehensive communications plan of motorcycle safety campaigns The Motorcycle Assessment

 First steps in implementing the recommendations  Conducted 4 roundtables  Chipley, DeLand, Ft. Lauderdale, Clearwater  Identified needs, resources, and partners  To hear thoughts about effective programs, regulations, and other opportunities to improve motorcycle safety Roundtable Discussions

 Developed from assessment and roundtables  Currently 28 members  Partners: law enforcement, trainers, EMS, insurance providers, dealers, riders, lobbyist, licensing and registration, motorcycle groups, safety advocates, engineers, military Motorcycle Safety Coalition

Vision To promote a safer transportation system for motorcyclists and the motoring public. Mission The State of Florida will focus resources where opportunities for motorcycle safety are the greatest. Goal To improve motorcycle safety in Florida by achieving a reduction in the number of motorcycle fatalities, serious injuries and crashes beginning in Motorcycle Strategic Safety Plan

 Data and Analysis;  Program Management and Evaluation;  Personal Protective Equipment;  Operator Licensing;  Rider Education and Training;  Rider Impairment;  Legislation and Regulations;  Law Enforcement and Emergency Management;  Highway Engineering;  Rider Conspicuity and Motorist Awareness; and  Communications Motorcycle Strategic Safety Plan Emphasis Areas

 Promote distribution of materials supporting the need for proper licensing through dealerships and other partners.  Educate salespeople and insurance agents on laws and safety programs and their ability to positively influence riders.  Develop materials that can be distributed via motorcycle dealerships, insurance companies, and other partners.  Set the example by emphasizing sober riding at sponsored events and activities. Selected Emphasis Areas Strategies

Spanish Language Materials: Poster Bandana Helmet Sticker Motorcycle Safety 30-second Public Service Announcements: “None for the Road” impaired driving message “Share the Road” look twice for motorcycles message

 Trenda McPherson Traffic Safety Program Manager Florida Department of Transportation  Al Roop Training Specialist Institute of Police Technology and Management Contact Information