skimming Find out the topic sentence of each paragraph Pa1: differ from ordinary language. Pa2: Choosing the name Pa3: sell better if promoted with a slogan. Pa4: partly for information and partly because they are interesting. Pa5: check the translation Pa6: change the name. Pa7: The promise do not make sense. Part1 Right words help promote products Part2 dangers

1 Why do ad-makers choose words and brand names very carefully? A To make a good impression on the products B To have a good understanding of the products C To get the people to realize its function D To be informed of all advantages Reading comprehension Para.1

2 How many kinds of names will companies choose? A 2 B 3 C 4 D 5 3 The example of battery is used to show A It has a funny name B It is a well-known name C Its name create a positive image of the battery D Its name is unusual Para.2

4 “Catchy” in para3 means A well-received B attractive C misleading D impressive

slogans 1Impossible is nothing 2Just sing it 3Give one day, got a thousand year 4Unlike me,my Rolex never needs a rest. 5 where there is a way, there is Toyota 6Minota, finest to put you finest

5 How to reach the purpose of attracting readers’ attention? 6 If the passage stops at para.4, can you imagine what the next is about? Para.4 To start an ad with a question or a puzzle To present information in an interesting and funny way To tell a story or a series of stories (1) (2) (3)

7What kinds of dangers will people get into? A Cultural difference and tricks B Translation and promotion C Selling and buying D Getting hidden information 8 Among all the words, which is the most simple but effective one? A humor B cost C sale D discounts Para.5-7

1. Which of the following best expresses the main idea of the text? A word can make millions B Word is important to promote products C Word contributes to sale D The importance of words and dangers in advertising 2 What is the type of writing? A novel B science fiction C exposition D argumentation

Associate with needs promises Roaring Lion Motorcycle Get on your Roaring Lion and head towards the quiet countryside.A Roaring Lion Motorcycle is your key to freedom.Mighty as a lion, a Roaring Lion Motorcycle will take you anywhere at any time. The new Roaring Lion 5000 is a powerful machine with a new’ larger engine that lets you ride faster than ever before. It lets you ride more comfortable and cheaper. Best of all, It produces less pollution. Feel the power of nature-feel the power of a Roaring Lion! brand description slogan

writing 1create names and slogans 2make the products attractive 3give description of products MP3 Possible expressions: It is …with … It is …for you to … It makes ….(adj) It is so…that… If…. / With this, you can… Besides,… Best of all,…