Emily Walker, Gabby Vann, Krista Shaffer B I GKE E S.

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Presentation transcript:

Emily Walker, Gabby Vann, Krista Shaffer B I GKE E S

Background All girl racing team Supercross competition Grand prize of $50,000 Opened GKE Bikes

Products and Services Products Apparel/Gifts/Accessories Gear Tires and Parts Services On site maintenance Bike Customization

Marketing Strategies: Store Events Meet the Racer Annual Breast Cancer Awareness Race Promotions Coupons/Daily Specials Ride Before You Buy Customer Loyalty Cards

Marketing Strategies: Online Promotions Facebook Business Page “Bill Me Later” Shipping Order tracking Free Return shipping on apparel Customer Loyalty Cards

E-Commerce Revenue Model Sales Selling goods, information, or services to customers Shop online for bikes and accessories Advertising Exposed to advertising Selling ad space

CRM System Sales Force CRM System New business Simple system Customer relationships & support Combines marketing, sales, and contact mangement Past and present customer purchases

Web 2.0 Technologies Bookset App Promotes and recommends products View catalogs, special offers, promotions, or sales

Web 2.0 Technologies Spotlike App QR codes Attached to flyers, posters, or advertisements Link to our Facebook page “Like” our page Leave feedback

Web 2.0 Technologies Todaysmeet App Live stream chat room Ask questions, provide feedback, leave comments Assist in choosing products Connection to customers

Web 2.0 Technologies Curdbee App Online billing system Bike price estimates Invoice for completed bike

Web 2.0 Technologies Jo Lynne’s new bike…

References Barrett, V. (2012). Why Salesforce.com Ranks #1 On Forbes Most Innovative List. Retrieved March 25, From forbes-most-innovative-list Bookset. (2013). Computer, tablet, phone, [Online Image]. Retrieved April, 2013, From Boosket. (2013). Boosket. Retrieved April 3, From CRM Cafe. (2013). Top 5 CRM Systems. Retrieved March 25, From CRM Landmark. (2013). CRM Software Reviews. Retrieved March 25, From CurdBee. (2012). Online Billing Software for Small Businesses and Freelancers. Retrieved April 3, From Curdbee. (2013). Graph, [Online Image]. Retrieved April, 2013, From DK Motorcycles. (2009). Women’s Gear, [Online Image]. Retrieved April, 2013, from:

References Cont. Facebook. (2013). Facebook Logo, [Online Image]. Retrieved April, 2013, from: Ferranti, Marc. (2012). Salesforce.com plans to Leap into ERP. Retrieved March 25, 2013 from Google+. (2013). Google+ Logo, [Online Image]. Retrieved April, 2013, from: Jo Lynn (2013). Profile Image. [Online Image]. Retrieved April, 2013, from: Keller, M. (2013). Beginners Guide: How to Choose a Dirt Bike. Women Riders Now. Retrieved February 7, From Laudon, J.P., & Laudon, K.C. (2012). Management Information Systems: Managing the Digital Firm. Location: Pearson. MotorcycleMO11. (2013). Dirt Bike Sillhouette, [Online Image]. Retrieved April, 2013, from: Motorcycle Superstore. (2013). Fox Helmet, [Online Image]. Retrieved April, 2013, from: Vortex-Helmet.aspx

References Cont. Motorcycle Superstore. (2013). Jacket Sale, [Online Image]. Retrieved April, 2013, from: Blowout.aspx?WT.ac=Home_Main_-_MainIR_-_1_ _JacketSuperSale Motorcycle Superstore. (2013). Shopping Cart, Customer Service, Your Account Buttons, [Online Image]. Retrieved April, 2013, from: Motorcycle Superstore. (2013). Women’s Motto Logo, [Online Image]. Retrieved April, 2013, from: Gear.aspx Omar, Ahmad Azaharuddin. (2013). Dirt Bike Jump, [Online Image]. Retrieved April, 2013., From Rocky Mountain ATV.MC. (2013). 3 Ways to Search for Parts. Rocky Mountain ATV.MC. Retrieved February 7, From Round the Track, [Online Image]. Retrieved April 27, 2013, from: Rudo, Paul. (2010). What's the Difference Between CRM and ERP. Retrieved March 25, 2013 from rm-and-erp/

References Cont. Sales Force. (2013). CRM from Sales Force. Retrieved March 25, From SpotLike. (2012). SpotLike. Retrieved April 5, From SpotLike. (2013). QR code, [Online Image]. Retrieved April, 2013, From TodaysMeet. (2013). TodaysMeet. Retrieved April 3, From Top Ten Reviews. (2013). Sales Force. Retrieved March 25, From review.toptenreviews.com/salesforce-review.html Twitter. (2013). Twitter Logo, [Online Image]. Retrieved April, 2013, from: Wikipedia. (February 6, 2013). Motocross. Retrieved February 7, From