Emily Walker, Gabby Vann, Krista Shaffer B I GKE E S
Background All girl racing team Supercross competition Grand prize of $50,000 Opened GKE Bikes
Products and Services Products Apparel/Gifts/Accessories Gear Tires and Parts Services On site maintenance Bike Customization
Marketing Strategies: Store Events Meet the Racer Annual Breast Cancer Awareness Race Promotions Coupons/Daily Specials Ride Before You Buy Customer Loyalty Cards
Marketing Strategies: Online Promotions Facebook Business Page “Bill Me Later” Shipping Order tracking Free Return shipping on apparel Customer Loyalty Cards
E-Commerce Revenue Model Sales Selling goods, information, or services to customers Shop online for bikes and accessories Advertising Exposed to advertising Selling ad space
CRM System Sales Force CRM System New business Simple system Customer relationships & support Combines marketing, sales, and contact mangement Past and present customer purchases
Web 2.0 Technologies Bookset App Promotes and recommends products View catalogs, special offers, promotions, or sales
Web 2.0 Technologies Spotlike App QR codes Attached to flyers, posters, or advertisements Link to our Facebook page “Like” our page Leave feedback
Web 2.0 Technologies Todaysmeet App Live stream chat room Ask questions, provide feedback, leave comments Assist in choosing products Connection to customers
Web 2.0 Technologies Curdbee App Online billing system Bike price estimates Invoice for completed bike
Web 2.0 Technologies Jo Lynne’s new bike…
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