© EurActiv.com 2000-2005 1 Workshop II: Local Government and communication LOGON Conference Warsaw, 25-26 April In cooperation with CCRE / CEMR and Interreg.

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© EurActiv.com Workshop II: Local Government and communication LOGON Conference Warsaw, April In cooperation with CCRE / CEMR and Interreg IIIC ONLINE MEDIA COMMUNICATION: EXAMPLES, TIPS AND PITFALLS By Christophe Leclercq,

© EurActiv.com OUTLINE: 1.Who are we? EurActiv example: specialised EU policy communication 2. CrossLingual network in Central Europe 3.Websites from cities and their associations 4.Tips and pitfalls: 1.Content 2.Structure 3.Technical 4.Promotion 5. Questions & Answers: interrupt, but also after the break

© EurActiv.com FREE POLICY PORTAL - SAVING TIME Daily EU news LinksDossiers Analysis Interviews Guide Agenda Update s/Newsletter

© EurActiv.com OPEN PLATFORM FOR EU AFFAIRS DIALOGUE

© EurActiv.com EURACTIV ROLE IN EU POLICY-MAKING: -> EU POLICY PORTAL

© EurActiv.com Example: LinksDossiers Topic « Corporate Governance » LinksDossiers LinksDossiers - Structure:  background information,  stakeholder positions,  next steps,  plus hyperlinks to key documents produced by institutions, industry federations, NGOs, think tanks and industries.

© EurActiv.com AGENDA Your Events in our Agenda with a link to your website!

© EurActiv.com EURACTOR MEMBERS PACKAGE CommunicationNetworking 3 Communication campaigns* (10 weeks, visibility in policy sections) Your events in EurActiv Agenda (with link) Feedback meeting on your communication Logo on the EurActor Brussels Members Page Invitation to EurActiv events Inclusion in relevant EurActiv contribution lists & * Value of Euros

9 Reaching EU Actors *This is confirmed by surveys from third parties, see Mar Mar 05

10 OUTLINE: 1.Who are we? EurActiv example: specialised EU communication 2. CrossLingual network in Central Europe 3.Websites from cities and their associations 4.Tips and pitfalls: 1.Content 2.Structure 3.Technical 4.Promotion 5. Questions & Answers: interrupt, but also after the break

© EurActiv.com EURACTIV CROSSLINGUAL NETWORK OF 11 EU POLICY PORTALS

12 EURACTIV GERMAN VERSION

13 CROSSLINGUAL NETWORK PARTNER: BULGARIA

© EurActiv.com EXAMPLE: RZECZPOSPOLITA, POLAND

15 CROSSLINGUAL NETWORK PARTNER: SLOVAKIA

© EurActiv.com OUTLINE: 1.Who are we? EurActiv example: specialised EU communication 2. CrossLingual network in Central Europe 3.Websites from cities and their associations 4.Tips and pitfalls: 1.Content 2.Structure 3.Technical 4.Promotion 5. Questions & Answers: interrupt, but also after the break

© EurActiv.com EXAMPLE: SLOVAK CITIES

© EurActiv.com EXAMPLE: SLOVENE CITIES

© EurActiv.com EXAMPLE: BULGARIAN CITIES, BULG

© EurActiv.com EXAMPLE: BULGARIAN CITIES, EN

© EurActiv.com EXAMPLE: UKRAINIAN CITIES, EN

© EurActiv.com EXAMPLE: LONDON

© EurActiv.com OUTLINE: 1.Who are we? EurActiv example: specialised EU communication 2. CrossLingual network in Central Europe 3.Websites from cities and their associations 4.Tips and pitfalls: 1.Content 2.Structure 3.Technical 4.Promotion 5. Questions & Answers: interrupt, but also after the break

© EurActiv.com SOME WEB HINTS - CONTENT Write for the web, no ‘brochure turned into webpages’ Do surveys or user panel or editorial board Define the audience, strcutrue accordingly (eg citizens & egov vs policy & press) You are politicla bodies: support debates, link to NGO’s, industry, media, even political parties? And also EU and other countries Of course at least partly multilingual, ‘from any page’

© EurActiv.com SOME WEB HINTS – STRUCTURE Organise by topics, or by user group (citizens vs policy/press), not by dpt of your organisation (main problem of Europa website) No Flash presentation: directly homepage Homepage with fresh content (from you or others) Many horizontal cross-references 2 or maximum 3 clicks to any page

© EurActiv.com SOME WEB HINTS – TECHNICAL Compatibility with 4 year old browsers, of course not only MS IE No frames ! Facilitate links from outside / steady URL structure Database driven, no flat html: facilitate updates Fast loading time!

© EurActiv.com SOME WEB HINTS – PROMOTION Readers don’t come by themselves… communicate on all your own supports (from letterhead to posters) Update / newsletter (‘opt in’ or legal ‘opt out’: leverage existing BtoB lists) Advertising (online) or co-branding events / publications Work with larger portals (national or specialised, depending on objective) Keep exchanging ideas and learning: moving target!