DIY game-based multimedia in your library Is it for you? Library and Information Services The Royal Borough of Windsor and Maidenhead Andrew Lewis

Example 1 – Marketing computers to sceptical library users (2002) Library and Information Services The Royal Borough of Windsor and Maidenhead Andrew Lewis

How much use? 200,000 in 6 years 33,000 per year 1000 per month 33 per day

Example 2 – How you deliver multimedia affects user uptake (2005-7) Library and Information Services The Royal Borough of Windsor and Maidenhead Andrew Lewis

User Comments i like the library severses ther fab and i like the library because i love the magic kitten books The libray is very fun.I like all the activities.I adore reading so I take fiction and non-fiction.As I cycle here the thing the library needs is a bike rack the section for teenagers could be made bigger at cookham but otherwise cookham is a very good quiet libary. The staff are always friendly! tha it is vey nice and quite here and the staff are really nive here and that lots people get to do there homework in peace

Other comments! dis iz s**t you beed betta games and less boffins in d library thanx and go *$&*! !$&*&$ **&! im 12 and i think that u should get some games for people my age im discusted i mean dont get me wrong the bgames are ok but they get really boring so please just hurry up and get ur act together and think of every one else apart from little children

Delivery channels Web comments in 2 years PCs 250 comments in a year WebPCs

Example 3 – Using game incentives to gather user feedback (2007) Library and Information Services The Royal Borough of Windsor and Maidenhead Andrew Lewis

Subjects users say they like sad stories like jaqueline wilson stuff dolfhins Horror scary stuff cars Sex fire engines Magic kittens advenchur monsters. pooo l romance & adventure facts romance & adventure dinosars books

Example 4 – Using game data to understand user behaviour (2005-6) Library and Information Services The Royal Borough of Windsor and Maidenhead Andrew Lewis

Big Bad World game data username = test5 date added = Wed May 31 20:24:47 GMT health = 100 completed? = false time_total = time_found_library_sign = time_access_first_library = 4312 time_access_rungo_book_1 = 0 time_access_rungo_book_2 = 0 time_found_rungo_poster = time_rungo_found = 0 time_rungo_returned = 0 rungo_exploded_total = 0 info_found_rungo = 7,2,14,2,6,2,6,2,7,3 info_judged_rungo = 7,reliable,2,14,reliable,2,6,unreliable,2,7,reliable,3 RUNGO GAME NUMBER 0LOADED

Things that have worked Using domestic equipment Freeware and web user groups Controlled delivery channels Using novelty for impact Income generation Gathering qualitative customer data Re-use – the curriculum model Suck it and see, but drop if not working Piggy backing institutional technology

Things that have not worked Over-complex development of pilots Changes to piggy backed technology Reliance on one person Not understanding the competition Making assumptions about user behaviour or motivation

Technology Flash Swift 3d Web freebies Audacity File convertors Pencils PERL PHP/MySQL Trial software Digital cameras Mini DISC Web cams Mobile phones Flatbed scanners

Content creation models Create once, use repeatedly Create once, have a finite lifespan Multiple self-contained episodes Single resource developed over time

Return on investment check list Project the resources you will commit Ask how long you intend to continue Have a content creation business model Decide what success will be Have an exit strategy

Delivery Channels and available technology The web via your sites Web 2.0 “destination” sites Podcasting CCTV / monitors Kiosks In house computers

Is DIY Multimedia for you? Yes, if: you need to try out new ideas you want control over content you have in-house skills or kit you plan it well

End of presentation Library and Information Services The Royal Borough of Windsor and Maidenhead Andrew Lewis