C N H | K E Y C L U B Presented by: | Updated by: District Technology Editor California-Nevada-Hawaii District July 2014 CNH Graphic Standards Ashley Chen, Technology Editor Tyler Szeto, Division 16 Lieutenant Governor

Training Topic: Graphic Standards CNH Key Club District CNH | Professionalism Unity, consistency Branding Allows work to be easily identified as part of Key Club. “The Key Club Branding” Graphic Standards: guidelines Flyers, newsletters, training material (like this slideshow), and other publications Why do we use Graphic Standards?

Training Topic: Graphic Standards CNH Key Club District CNH | Basic Rules for use: Must be placed on a neutral background color. Should never be distorted. 0.5 inch isolation all around. On anything smaller than a banner, do not exceed 1.5in and 5in respectively. Using Key Club Logos Max size: 1.5” Max size: 5.0”

Training Topic: Graphic Standards CNH Key Club District CNH | Using Key Club Logos CNH | KEY CLUB Align the end of the letter “B” of the word “CLUB” to the start of the pencil’s tip Expand spacing of the CNH | KEY CLUB by 6 pt. “CNH” is Bold

Training Topic: Graphic Standards CNH Key Club District CNH | When using the CNH Logo: Same rules apply as when using the Key Club Logo. Size, Do not distort, Neutral Backgrounds Creating the Word mark: Making the Key Club word mark on a publication tool is much better than using the image file provided on the Flash Drive. Increases the quality K space E space Y space C space L space U space B Using Key Club Logos Max size: 1.5” K E Y C L U B Cleaner and Crisp look

Training Topic: Graphic Standards CNH Key Club District CNH | Utilized as a header for many different Publications. The pencil should be used on the front of all Key Club publications and on a regular 8.5”x11” paper should be no larger than 0.5” in height. All pencils should reach from side to side on publications. Should also be kept in a horizontal position pointing right (in most cases) No pencils pointing random directions! Utilizing the Pencil

Training Topic: Graphic Standards CNH Key Club District CNH | Utilizing the Pencil (Example) KEY CLUB DOCUMENT I pledge on my honor to uphold the objects of Key Club International. To build my home, school, and community, to serve my nation and god, and combat all forces which tend to undermine these institutions. KEY CLUB DOCUMENT I pledge on my honor to uphold the objects of Key Club International. To build my home, school, and community, to serve my nation and god, and combat all forces which tend to undermine these institutions.

Training Topic: Graphic Standards CNH Key Club District CNH | Creating a pencil is most recommended when dealing with publications. Just like the Key Club word mark, it is recommended to create a pencil to avoid using an image file for a more crisp look. Creating a Pencil Image File: Created pencil: This pencil needs some sharpening!

Training Topic: Graphic Standards CNH Key Club District CNH | Here are a few steps on how to create a pencil on Microsoft Word, Publisher, etc. Go to Insert, and click the Shapes drop down. Go to the Block Arrows section and use the Pentagon shape. From here you can create and format a pencil to fit graphic standards. Creating a Pencil

Training Topic: Graphic Standards CNH Key Club District CNH | Are these pencils Graphic Standards?

Training Topic: Graphic Standards CNH Key Club District CNH | Using Scribble Pencils Scribble pencils are nice tools to use when creating flyers, ads, and other informal material. Avoid using a scribble pencil when creating official CNH Key Club publications as a bold, solid pencil represents a more professional look. Ex. Newsletters, Reports, etc.

Training Topic: Graphic Standards CNH Key Club District CNH | Using Pencils as Sub-Headers Pencils are primarily used for the top of a page. Use rectangles for sub-headers pledge on my honor to uphold the objects of Key Club International. To build my home, school, and community, to serve my nation and god, and combat all forces which tend to undermine these institutions. CNH | KEY CLUB pledge on my honor to uphold the objects of Club International. To build my home, school, community, to serve my nation and god, combat all forces which tend to undermine these institutions. KEY CLUB SUB-HEADER pledge on my honor to uphold the objects of Club International. To build my home, school, community, to serve my nation and god, combat all forces which tend to undermine these institutions.

Training Topic: Graphic Standards CNH Key Club District CNH | When using Pencils and Logos on publication headers, avoid “stabbing” the logo with the pencil. This falls out of the compliance of Graphic Standards. Note: Pencils and Logos X

Training Topic: Graphic Standards CNH Key Club District CNH | The following colors are the most commonly used when creating Key Club publications. These colors are used to maintain the Key Club integrity and give it a more uniform look. Key Club Colors

Training Topic: Graphic Standards CNH Key Club District CNH | The following colors have been added by Key Club International in They are also considered as Graphic Standards. Note: Please do not forget about using the other Key Club colors as well as these news additions! They all add to the integrity of Key Club material and should all be collectively used. New Added Color Swatches

Training Topic: Graphic Standards CNH Key Club District CNH | Use the Pencil Wisely! Use the pencil on the first page of the document, then remove it for the other pages. CNH | KEY CLUB FIRST PAGE SECOND PAGE

Training Topic: Graphic Standards CNH Key Club District CNH | What is wrong with this Example?

Training Topic: Graphic Standards CNH Key Club District CNH | What is wrong with this Example?

Training Topic: Graphic Standards CNH Key Club District CNH | Take out your DCM Agendas!

Training Topic: Graphic Standards CNH Key Club District CNH | When using Graphic Standards, don’t feel limited on your creativity! There are many ways to still follow graphic standards while creating amazing publications. Remember the importance of using Graphic Standards. We use Graphic Standards to better represent ourselves as an organization and it keeps a uniform look for all to see! Educate about Graphic Standards to your Division News Editors, Officers, and Clubs. Graphic Standards is fun! Reminders

Training Topic: Graphic Standards CNH Key Club District CNH | Questions? Comments? Concerns? Ashley Chen, Tech Editor Tyler Szeto, Division 16 Lieutenant Governor