Advertising

What is this?

What are the snacks being advertised? a box of raisins a bag of chips a cup of yoghurt a packet of digestive biscuits a carton of soya milk a bottle of mineral water

What makes a good advertisement? Can you read pg. 63 and tell me?

So which is which? Body copy slogan headline Body copy logo slogan artwork logo artwork

Now read pg. 65 and tell me who should be the winners of the following advertisements?

Snack food 2nd runner-up Snack food winner Snack food 1st runner-up Sports equipment 1st runner-up Sports equipment 2nd runner-up Sports equipment winner

Yes. Let’s look at how the judges comment the advertisements again?

We can also use adjective patterns… Subject + ‘to be’+ adj+enough+to infinitive Subject + ‘to be’+ adj.(+’for’ someone) + to- infinitive

Can you match these commenting sentences? a e d b c

Let’s try some more sentences … Important/you get some exercises every week Good/students read books in English Foolish/you take drugs

Now. Let’s comment on these advertisements! Use the phrase on pg. 70 to help.

Can you match the sentences in pg. 71? G E B C I D H A

Writing task Your friend Yuko from Japan has been selected as a judge in the Japan Advertisement Design Competition. He wants you to give him some opinions about three of the adverts. He has sent you a letter about judging the entries and a copy of the adverts. Read part of the letter and look at the adverts below.

In groups, prepare some sentences commenting on the advertisements first…

Now, write a letter of reply to your friend. Before you write, make a plan on the note sheet below.

Wow, lots of mistakes in this advertisement. Can you correct them? an ^ X X attention glasses any

Wow, lots of mistakes in this advertisement. Can you correct them? any X A lot/lots ^ the games fun

What is this ? A letter? No! These are guidelines!

Fill in each blank in the guidelines… attention enough to long reading Kinds/types/sorts audience want information for the any Some/many Pictures/drawings/ illustrations an or a that easy reading

Listen to a talk and fill in the notesheet below. Print advert Snack food teenagers headline artwork Body copy logo slogan Produuct name English original Colour or black & white Attract attention1-5 Appeal to the target audience 1-4 Be informative, clear and interesting1-6 Be easy to remember1-5

Ready to make an advertisement? Work in groups, design and write your advertisem ent. Make sure you follow the rules in Part A and read the article on the right.

Exam Practice Paper I Pg. 7-16