Penn State Spring Admissions Conference May 24, 2011 Sheryl Sobiesiak Sr. Educational Manager

 The Cost of Doing “Business”  Demographics Across the Country, Region, State, Regions within PA  Student Choices, College Completion, Finances  To Change or Not To Change?

ApplicantAdmittedEnrolled Total$578.08$836.49$2, Control Public , Private , Enrollment Fewer than 3, , , ,000 to 9, , ,000 or more Selectivity Accept fewer than 50% of applicants , , to 70% , to 85% , More than 85% , Yield Enroll fewer than 30% of admitted students , to 45% , to 60% , More than 60% , SOURCE: NACAC Admission Trends Survey, 2008

Source: WICHE, Knocking at the College Door, 2008

Number of High School Graduates, : United States Source: WICHE/The College Board

Source: WICHE, Knocking at the College Door, 2008

Number of High School Graduates, : Midwest Source: WICHE/The College Board

Number of High School Graduates, : New England Source: WICHE/The College Board

Number of High School Graduates, : West Source: WICHE/The Colllege Board

Number of High School Graduates, : Southwest Source: WICHE/The College Board

Number of High School Graduates, : South Source: WICHE/The College Board

Number of High School Graduates, : Middle States Source: WICHE/The College Board

Source: WICHE/College Board

Number of High School Graduates, : New Jersey Source: WICHE/The College Board

EPS GeomarketsEPS CodeProj Grad Chg Pct Proj Grad Proj Grad Proj Grad Bergen CoNJ ,13410,14110,257 Camden & Burlington CoNJ ,93410,82410,575 Essex & Southern Passaic CoNJ ,07411,95311,526 Hudson CoNJ 99.15,4495,6385,735 Jersey Shore & PinelandsNJ ,30311,09811,140 Middlesex CoNJ 4-.26,8547,0487,190 Monmouth CoNJ 52.19,0849,2539,275 Morris & Northern Passaic CoNJ1136,6266,7026,937 Somerset & Mercer CoNJ 6.46,8846,9347,171 Southern JerseyNJ 12.55,2175,0655,169 Sussex, Warren, & Hunterdon CoNJ124.75,4255,4335,635 Union CoNJ ,7216,8286,664

Source: WICHE/College Board

EPS GeomarketsEPS Code Proj Grad Chg Pct Proj Grad Proj Grad Proj Grad Allegheny CoPA ,69911,47210,807 Bucks CoPA ,5497,3607,384 Chester CoPA 21.25,1175,3105,240 Delaware CoPA 3-.65,1505,0545,015 Lehigh ValleyPA 6.917,85017,93817,923 Montgomery CoPA ,2267,9767,992 North Central PennsylvaniaPA ,5737,4607,075 Northeastern PennsylvaniaPA 7-.56,6796,5326,578 Northwestern PennsylvaniaPA ,9927,8447,523 Philadelphia CoPA ,36111,59211,499 Southern Pennsylvania (East)PA10-321,95721,01920,794 Southern Pennsylvania (West)PA ,5545,4205,301 Southwestern PA (w/o Allegheny Co)PA ,93915,75615,762

Number of High School Graduates, 1992 to 2022: Florida Source: WICHE/The College Board

Number of High School Graduates, : California Source: WICHE/The College Board

Number of High School Graduates, : Texas Source: WICHE/The College Board

Percent of Total Postsecondary School Enrollment for Each Ethnic Group by Institution Type 2002 NCES. The Condition of Education 2005

Source: NCES. Status and Trends in the Education of Racial and Ethnic Minorities, Table 26.2, 2007 All students = 28%

Our Challenge 30

100 For every th graders… 69 graduate from high school enter college 42 return to college for their sophomore year 28 earn a bachelor’s degree within six years 20 Source: The National Center for Higher Education Management Systems Progress & Completion dataThe National Center for Higher Education Management Systems 37

Distribution of Full-Time Undergraduates at Four-Year Institutions by Published Tuition and Fees, SOURCE: The College Board, Trends in College Pricing 2010, Figure 2.

Average Annual Percentage Increases in Inflation-Adjusted Published Prices by Decade, to SOURCE: The College Board, Trends in College Pricing 2010, Figure 4.

Percentage Growth in Mean Family Income by Quintile in Constant 2009 Dollars, 1979–1989, 1989–1999, and 1999–2009 SOURCE: The College Board, Trends in College Pricing 2010, Figure 16A.

Median Family Income by Selected Characteristics, 2009 SOURCE: The College Board, Trends in College Pricing 2010, Figure 16B.

Percentage Distribution of Enrollment of Full-Time Undergraduate Students and All Undergraduate Students in Degree-Granting Programs, by Sector, Fall 2008 SOURCE: The College Board, Trends in College Pricing 2010, Figure 18.

 How will you deal with the increase/decrease in number of high school graduates?  Territory management  How consistent are your approaches with the values of new populations?  More emphasis on family, need for personal attention, multi-lingual  Use of technology  How will you accommodate students who may not be college-ready?  Importance of outreach, academic preparation

How many students can you admit? Increase selectivity? Soft applicants? Yield? How do your policies affect under- represented students? Requirements, deadlines How will your selection process change to ensure meeting institutional objectives? Definition of merit Institutional interests

 How do you communicate with students regarding financial aid?  Issues of affordability/financial literacy  Consistent voice for institution  How will you control expenditures?  Pricing strategy and budget implications  Impact on admissions  How do your current financial aid awarding policies and packaging parameters affect students?  Leveraging

Questions & Discussion

Sheryl Sobiesiak Sr. Educational Manager