The Construction of Television/Movie Advertisements By: Brittany Du Pont Magazine: Ok!

Advertisement: Television show “Nikita”

Sexuality Physical One woman (central focus) Black Outfit/Leotard Black Armbands 3 inch high heels Tattoo of a Phoenix on thigh Flowing Dark Hair Legs/Upper thighs exposed Armbands spiraling to hands Dark clothing in contrast to light skin Muscles are constricted Thin/Long body type Bra can be viewed through mesh portion of top Conceptual Bare skin establishes sexuality, high class prostitute Muscles are strained establishing her physical/emotional “strength” and or “power”. This also eludes to the fact that she is dangerous Hair flowing depicts her feminine side, takes away from the harsh way she is represented Phoenix tattoo on thigh could mean rebirth of some kind, and also conveys her as edgy Hit woman in 3 inch high heels? She may be dangerous but not very fast… Intense black outfit/leotard; not something worn in public but in the bedroom, alluding to promiscuity

Emotions Physical Passion Danger Violence Sexuality/Seductive Shock/Disturbed Confusion Promiscuous Conceptual Passionate about killing/job Multiple Guns elude to violence and eminent danger, even posts of chair are guns Legs/Upper thigh skin revealed evoking sexuality (sluttiness) Seductive look upon face inviting people to look closer So much skins shocks audiences, makes them intrigued/disturbed confusion as to why a hitwoman looks like a prostitute Also confusion as hands convey one message (I’m going to shoot you), face and body convey another (open for business)

Mise en scène Physical Chair/ woman positioned as central focus of picture One gun in her hand points to title Second gun in her hand points to t.v. station Legs sprawled across chair, balanced position of upper and lower body Guns positioned and featured on posts of chair Tattoo placed on upper thigh Head turned towards the front/ eyes locked on audience Conceptual Woman sitting on chair is placed in the center as it is the main focus The guns in her hands are positioned to draw the eye to the title and the television station “The CW” Legs and upper body are balance symmetrically to be aesthetically pleasing to the eye the bare skin is meant to be a line that the eye follows to the guns the direct the audience to notice the text The guns featured as posts establishes that this show involves lots of action and violence as it is positioned on an ordinary chair Tattoo of phoenix is sexualized as it is place somewhere usually not seen in public Head positioned at audience to convey that “looks do kill”