Open & Online Education & the future of Higher Education Timo Kos Director of Education & Student Affairs June 2014

1.Global MOOC developments 2.TU Delft Vision on the future of HE 3.Business models for MOOCs Content

Recent developments

Image CC BY NC Gordon LockhartGordon Lockhart

A. Early pioneers (2007/2008) of connectivism & social learning (now cMOOC) David Wiley (Brigham Young University) George Siemens (Athabasca University) Stephen Downes (National Research Councel Canada)

B. Pioneers ( ) of free massive open online classes (now xMOOCs) Salman Khan Prof. Peter Norvig & Prof. Sebastian Thrun (Stanford) Prof Andrew Nge & Prof. Daphne Koller (Stanford) Prof. Anant Agarwal (MIT) These proponents use the web to provide traditionally structured online courses for free and aim to ‘disrupt higher education and open it up to the masses’.

Leading platforms grow spectacular Founded:April 2012 Founder: Koller & Ng (Stanford professors) Company: For profit Funding: Venture Capitalist # Universities: 98 # Courses: 600+ # Topics: All academic fields # Students: 6 million Certification: Yes (most) Open Source: No (licenced) Founded:April 2012 Founder: Koller & Ng (Stanford professors) Company: For profit Funding: Venture Capitalist # Universities: 98 # Courses: 600+ # Topics: All academic fields # Students: 6 million Certification: Yes (most) Open Source: No (licenced) Founded:May 2012 Founders: MIT & Harvard Company: Not- for-profit Funding: Harvard / MIT/members # Universities: 44 # Courses: 158 # topics: All academic fields #students: 1.7 million Certification: Yes Open Source: Yes (platform and some courses) Founded:May 2012 Founders: MIT & Harvard Company: Not- for-profit Funding: Harvard / MIT/members # Universities: 44 # Courses: 158 # topics: All academic fields #students: 1.7 million Certification: Yes Open Source: Yes (platform and some courses) Founded:January 2012 Founder: Sebastian Thrun (ex Stanford professor) Company: For profit Funding: Venture Capital # Universities: none # Courses: 36 # Topics: ICT # Students: 1 mllion Certification: Yes Open Source: No (licenced) Founded:January 2012 Founder: Sebastian Thrun (ex Stanford professor) Company: For profit Funding: Venture Capital # Universities: none # Courses: 36 # Topics: ICT # Students: 1 mllion Certification: Yes Open Source: No (licenced)

Followed by a surge of new platforms

introducing new (non-formal) certificates. 9

1.Global MOOC developments 2.TU Delft Vision on the future of HE 3.Business models for MOOCs Content

Hype or …? “There is a tsunami coming. I can't tell you exactly how it’s going to break, but my goal is to try to surf it, not to just stand there.” John Hennessy (president of Stanford) in the Wall Street Journal (june 2012)

Gartner hypecycle

…or disruptive innovation? The theory of ʺ disruptive innovation ʺ The theory of ʺ disruptive innovation ʺ „ A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors” ‒Professor Clayton M. Christensen, Harvard Business School Author of Disrupting Class (2008) and The Innovative University (2011) „ A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors” ‒Professor Clayton M. Christensen, Harvard Business School Author of Disrupting Class (2008) and The Innovative University (2011) Low ranked (under) graduate degree programs High ranked (under) graduate degree programs Top ranked (under) graduate degree programs

…or disruptive innovation?

1.Global MOOC developments 2.TU Delft Vision on the future of HE 3.Business models for MOOCs Content

License model: sharing revenues between platform provider and university Administrative fees: for identity-verification (off- or online proctoring) Recruitment fees: from corporations for recruiting talented students Premium/Fremium model: free and upgraded paid versions of the MOOCs and services Data/advertisement: monetizing on the digital profiles, behaviour and social characteristics of millions of users of the platform. MOOC Platforms: Exploring potential revenue models

and disruptive pricing strategies. Accredited Master Degree Program Price: $ 6700,- for 3 semesters in stead of $ Number of students: in 3 years Number of faculty extra: 8 at Georgia Tech (for content production) and undisclosed for Udactiy Revenu model: 60% for Georgia Tech, 40% for Udactity

CC BY: katerha: Thank you