Creating a Web 2.0 “Event” for Online Outreach Sherri Berger April 29, 2010.

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Presentation transcript:

Creating a Web 2.0 “Event” for Online Outreach Sherri Berger April 29, 2010

About Calisphere Two audiences, two sites Collection guides Digital objects Digital objects ONLY

About Calisphere Two audiences, two sites Archivists Researchers Educators Undergrads General public

John Muir “Event” Courtesy of University of the Pacific Library Courtesy of The Bancroft Library, UC Berkeley

John Muir “Event” Concept Tell a story on Twitter and Facebook Quote portions of the letters: travel diary Link back to the objects Goals Reach new audiences Jumpstart Web 2.0 presence Promote the new collection

Muir Project Day 1 on Facebook

Muir Project Week 1 on Twitter

Process Permissions Selection, story Map out the week Marketing Tweet! Reflection

Results by the Numbers Over 415 clicks on posted links 259 Facebook fans 215 Twitter followers Over 30 retweets 20 interactions

Was it worth it? Some cons: Not spectacular results in hits, comments Demanded time, before and during Big pros! Reignited interest, contacts Built a base of followers Props for creativity

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