Interactive Advertising on abc2news.com

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Presentation transcript:

Interactive Advertising on abc2news.com

Ad Package #1 Total Cost = $1,500/month Banner Ad Campaign on abc2news.com (mix of 300x250, 728x90, and 160x600) Ads will run in 1-2 sections of advertiser’s choice (i.e. Baltimore County News & Entertainment) plus ROS (Run of Site) ROS ads can be geo-targeted by county 54,000 video-in-banner impressions or 75,000 non-video banner impressions 2 Pencil Pushdown Ads per month on abc2news.com (100% SOV on Homepage, estimated impressions 10,000 per day)* Video Pre-Roll ads on abc2news.com (10,000 per month) Total Cost = $1,500/month Total impressions = 84,000 – 105,000 per month 2

Ad Package #2 Total Cost = $3,500/month Banner Ad Campaign on abc2news.com (mix of 300x250, 728x90, and 160x600) Ads will run in 1-2 sections of advertiser’s choice (i.e. Baltimore County News & Entertainment) plus ROS (Run of Site) ROS ads can be geo-targeted by county 77,000 video-in-banner impressions or 112,000 non-video banner impressions 4 Pencil Pushdown Ads per month on abc2news.com (100% SOV on Homepage, estimated impressions 10,000 per day)* Video Pre-Roll ads on abc2news.com (10,000 per month) Banner Ad Campaign on Scripps Targeted Network (mix of 300x250, 728x90, and 160x600) Contextual/Behavioral targeted to category of advertiser’s choice (i.e. Auto Enthusiasts, Pet Lovers, Fitness Fanatic, etc.) plus Run-of-Network ads geo-targeted by county 84,000 video-in-banner impressions or 105,000 non-video banner impressions) Total Cost = $3,500/month Total impressions = 211,000 – 267,000 per month 3

Ad Package #3 Total Cost = $5,500/month Banner Ad Campaign on abc2news.com (mix of 300x250, 728x90, and 160x600) Ads will run in 1-2 sections of advertiser’s choice (i.e. Baltimore County News & Entertainment) plus ROS (Run of Site); ROS ads can be geo-targeted by county 136,000 video-in-banner impressions or 204,000 non-video banner impressions 4 Pencil Pushdown Ads per month on abc2news.com (100% SOV on Homepage, estimated impressions 10,000 per day)* Video Pre-Roll ads on abc2news.com (10,000 per month) Banner Ad Campaign on Scripps Targeted Network (mix of 300x250, 728x90, and 160x600) Contextual/Behavioral targeted to category of advertiser’s choice (i.e. Auto Enthusiasts, Pet Lovers, Fitness Fanatic, etc.) plus Run-of-Network ads geo-targeted by county 134,000 video-in-banner impressions or 171,000 non-video banner impressions) Ad campaign on one of abc2news.com mobile sites (50,000+ impressions per month) 50% SOV on Droid or Mobile (“Mobile” = all non-Droid/non-iphone sites) OR 25% SOV on iPhone site Total Cost = $5,500/month Total impressions = 370,000 – 475,000 per month 4