The Other Type of Networking: Social Networks using the Internet Dr.Mike Neal Nicole S. Horn University of Kansas March 11,2009
What is Social Networking? Social structure of nodes Relationships between actors In person or online communities Millions online for different purposes
Online Social Networks Accessible over the Internet Explicitly state relationship Relationships visible Connection to others
Social Networking Uses Communities Sharing Friendships Socializing Learning Networking
Social Networking Pros Hanging out Discussing topics Promoting Posting bulletins Updating friends Finding friends Finding love
Social Networking Cons Safety and security of information Cyber stalking Cyber bullying Identity theft Isolation Loneliness Depression
Social Networking Stats 25% of U.S. adults 75% of college students Gen Y (age<25) most users Gen X (age 25-42) Boomers (age 42-62)
Stats Facebook % of users yrs LinkedIn- average age 41, $100,000 College educated 50% screen candidates 77% of users yrs MySpace- College, High School, Military
Social Networks Example Promote musicmusic Find others
Ellen Cowan, HRPS Fall 2008
Web 2.0 Terminology Web 2.0- applications promote info sharing and collaboration Old way: Britannica New way: Wikipedia Social Media- tools, activities, or platforms that facilitate publication and collaboration Podcast, YouTube, Blogs, wikis, Twitter Social Networks- virtual communities facilitating connectivity and collaboration Facebook, MySpace, LinkedIn, Orkut
Web 2.0 Old Way Push/Pull New Way Sharing/Collaboration
Social Media Allows you to share information between users in different locationsshare Allows you to broadcast to the world broadcast Allows you to comment to others comment
Social Networks Virtual communities facilitating connectivity Public Company
Summary Collaboration Socializing Sharing Accessibility Anywhere/Anytime Digital Natives ******
Questions? Dr. Mike Neal- Nicole S. Horn-