Intellectual Property Strategy: Professional Skills for IP Asset Management June 6, 2005 Maputo, Mozambique

The IP Strategy House Economic Growth Technological Development and Solutions Networks Laws and Policies IP Audit and Plan Clusters Funding/Valuation Policy Commitment IP OwnershipIP Skills TOT/Licensing Marketing Incentives Education

IP Skills I.Technology Managers II.Licensing professionals III.Patent lawyers and drafters IV.Marketing and branding experts V. Valuation and finance AWARENESS RAISING IS NOT ENOUGH

Technology Management technology businesslaw

WIPO IP Strategy Training Course 3 day course English pilot Designed to train trainers and users Covers: -Basic elements of IP Strategy -Funding and IP -Institutional policies for research institutions -Incentives -Clusters and competitive analysis -Strategy game -IP Audit Tool

IP Strategy: Deliverables Participants who complete the course should: Appreciate that IP success depends on strategy Appreciate the relationship of IP to technology strategy Acquire the necessary level of knowledge in order to : 1.Use the IP Audit Tool; 2.Understand policy choices for research institutions; 3.Value IP for purpose of seeking funding; 4.Understand key IP strategy terminology; and 5.Participate with others in drafting an IP strategy.

IP Skills I.Technology Managers II.Licensing professionals III.Patent lawyers and drafters IV.Marketing and branding experts V. Valuation and finance AWARENESS RAISING IS NOT ENOUGH

WIPO Successful Technology Licensing Training Course 4 day course English, French, Spanish, Portuguese Designed to train trainers and users Covers: - How to prepare for licensing - Key terms of the agreement - How to conduct the negotiation - Licensing game - Drafting clauses

Successful Technology Licensing: Deliverables Participants who complete the course should: Appreciate the “licensing philosophy” Acquire the necessary level of knowledge in order to : 1.Identify potential business opportunities and risks; 2.Successfully participate in the licensing negotiation; 3.Make a valuable contribution to the content of the agreement, in collaboration with legal counsel and other team members.

IP Skills I.Technology Managers II.Licensing professionals III.Patent lawyers and drafters IV.Marketing and branding experts V. Valuation and finance AWARENESS RAISING IS NOT ENOUGH

WIPO Patent Agent Training To deliver competence in drafting Response to Member State demand Severe shortage worldwide Trainees are scientists/technologists 2 weeks plus 4 months distance learning Course delivered locally Repeatable, sustainable English, French, Spanish (Portuguese, 2006)

IP Skills I.Technology Managers II.Licensing professionals III.Patent lawyers and drafters IV.Marketing and branding experts V. Valuation and finance AWARENESS RAISING IS NOT ENOUGH

WIPO Research Management and Marketing Training Health sector; 7 day course In French and Spanish IP Management processes Priority setting/research management Building teams Clinical testing Distribution Branding and marketing

IP Skills I.Technology Managers II.Licensing professionals III.Patent lawyers and drafters IV.Marketing and branding experts V. Valuation and finance AWARENESS RAISING IS NOT ENOUGH

Valuation and Financing Addresses the problem of the IARV –Intangible rich but tangible asset poor venture IP Valuation skills needed to: –Manage funding for SMEs and research start ups; –Communicate the value of intangible assets to potential investors and financers; and –Design guarantee programs for investors in R&D based enterprises. WIPO Study on Valuation and Financing of R&D with Chalmers University. WIPO Manual on “IP Valuation for Developing Country Policy Makers & Technology Officers”.

The IP Strategy House Economic Growth Technological Development and Solutions Networks Laws and Policies IP Audit and Plan Clusters Funding/Valuation Policy Commitment IP OwnershipIP Skills TOT/Licensing Marketing Incentives Education

Goal: To Build and Use IP Skills for Mozambique’s Future