Cotton is arguably the world’s most important natural fibre »Nearly everyone on Earth comes into contact with cotton on a daily basis »250 million people’s.

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Presentation transcript:

Cotton is arguably the world’s most important natural fibre »Nearly everyone on Earth comes into contact with cotton on a daily basis »250 million people’s livelihoods © Orta Anadolu

Better Cotton Supply Chain Event ISTANBUL

Cotton is arguably the world’s most important natural fibre

But cotton production has challenges »water management »soil depletion »working conditions…. »Cotton grows on 2.4% of the world’s crop land »24% of insecticide use & 11% of the pesticide use globally! © Paul Hahn for Aid by Trade Foundation.

The Better Cotton Standard System: Production Principles 1. Crop Protection 2.Water 3.Soil 4.Habitat 5. Fibre Quality 6. Decent Work

Frequently Asked Question: What’s better about Better Cotton? It is not the quality of the cotton It is the way it was grown that is better…

Measurable Improvements Being Achieved 2013 BCI Farmer Results vs Comparison Groups

Better Cotton milestones BCI founded as a collective of global organisations : Preparation Phase First Better Cotton season in Brazil, India, Mali & Pakistan Better Cotton first harvest in China Established as an independent organisation, publishing first Better Cotton Standards : Implementation Phase : Expansion Phase : Mainstreaming Phase CmiA and ABRAPA partnerships signed. Better Cotton first harvests in Turkey, Tajikistan and Mozambique

BCI Numbers Are Speaking

To prevent this from happening again! We are here today

By 2020 Better Cotton is: 5 million farmers >30% of global production © Better Cotton Initiative

Be part of something Better © Better Cotton Initiative