1 Going Mobile with SME Toolkit Presenter: Seth Fleisher

Session Plan Current mobile features Managing your SME Toolkit mobile site Sri Lanka: A mobile success story Upcoming implementations: Mozambique and Nigeria New in the pipeline Where do we need to go next?

I. Current Mobile Features Users with low-tech Web- enabled cell phones get auto- generated mobile version of Toolkit site Users can subscribe to SMS updates by content channel Users can subscribe to SMS updates for particular content item: e.g., commodity prices, weather, workshop schedules, or any other item the manager creates and updates Manager can send one-off SMS messages to lists of registered site users

Send Mass SMS

SMS Broadcast Feeds

SMS Content Subscription

II. Managing Your SME Toolkit Mobile Site

III. Sri Lanka: A Mobile Success Story Training Workshops based on toolkit Call Centre – SME Advisory Service Call Centre – SME Advisory Service SME Entrepreneur SMS Alerts “New Articles Added” “Business Tips” Prompt to access smetoolkit Add Content Refer Content Seek Advice

Types of SMS sent to users - Business tips / motivational tips - Alerts when new articles are updated - Promotion of new services - Alerts about new government rules & regulations related to SME market - Other related information Eg – SME related workshops SME related promotions Offerings from other organizations

Sample of a Mass SMS sent to users in 3 languages Business Tips - Get your business registered. It’s like your birth certificate. When registered, your business will be formally recognized. Visit for more details or call Business Development Centre on

Before and After Traffic from Sri Lanka on SME Toolkit Sri Lanka

IV: Upcoming implementations: Mozambique and Nigeria Let’s hear from our good friends…. Mozambique: Vodacom Nigeria: Etisalat

V: New Mobile Features in the Pipeline For less-sophisticated SMEs Retain existing mobile site for low-ends and enable registration Enable SMS-only subscription: BoP users don’t need or computer to subscribe For more sophisticated SMEs New, dynamic auto-generated smartphone site with full promotions management capabilities Provide support for HTML5 content: enable integration of interactive content on mobile and tablet (as well as desktop) Mobile app generator (analogous to static site generator) with interface points to main application

VI: Where Do We Need to Go Next? Tell us what your markets need.…