VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE- MEMBERSHIP Presented by: Woody Sanders, SPHR

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Organizing and Executing Membership Drives A. Recruiting ALM’s to Chapters B. Recruiting LMO’s to National

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Recruiting ALM’s to Chapters Purpose: Increase overall chapter size; increase individual chapter affiliation percentage; increase revenues to chapters through SHRM’s Chapter Financial Support Program; increase overall retention in SHRM.

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Components: *Communication/Promotion *Launch Event *Launch Event Follow-Up (Closing the Deal) *Program Evaluation

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Communication/Promotion: Invite at-large members to attend a meeting as a guest of the chapter (complimentary) SHRM assistance in creating language for invitation as high-level marketing piece for chapters SHRM to at-large members in area of participating chapters encouraging chapter membership and attendance at launch event Chapter Task Force to place phone calls to at- large members

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Launch Event (CONT.): Secure high level speaker addressing a strategic HR issue for program (SHRM can provide assistance) Provide opportunity for networking with chapter members Provide gift for at-large members Welcome to all guests prior to speaker by chapter president or top HR executive in the community who is also a chapter member Provide chapter and SHRM materials on benefits on chapter membership, in addition to chapter membership applications Assure that each at-large member is ‘hosted’ by a current chapter member Offer two month’s complimentary membership in chapter

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Follow-Up: Follow-up communication/promotion sent to at-large members reinforcing two-month complimentary membership and inviting them again to take advantage of this offer.

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Program Evaluation: Report SHRM membership prior to event; a follow-up report one month after event; a second follow-up report two months after event.

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP RECRUITING LOCAL MEMBERS ONLY TO SHRM Purpose: Increase the number of SHRM members; increase individual chapter affiliation percentage; increase revenues to chapters through SHRM’s Chapter Financial Support Program.

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Components: Event Communication/Promotion Launch Event Event Follow-Up (Closing the Deal) Program Evaluation

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Event Communication/Promotion: Target Local Members Only Announcement/Promotion in Chapter newsletter Special promotional to LMOs Task force to place phone calls to LMOs Invite top HR executives in members’ organizations (Boss’s Day)

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Launch Event (cont.): Provide following SHRM materials: Benefits of SHRM Membership SHRM membership application Guide to SHRM Online ‘What SHRM Can Do for You’ PowerPoint Program to feature also an opportunity for other SHRM members to talk about how they have benefited from being a SHRM member. Offer of trial membership may be offered at these events in the future depending on success of pilot(s).

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Event Follow-Up: Follow-up promotion with link to online membership application sent directly to LMOs (with chapter approval) or through chapters with SHRM and chapters collaborating on promotion.

VA SHRM STATE COUNCIL LEADERSHIP CONFERENCE -MEMBERSHIP Program Evaluation: Report SHRM membership prior to event; a follow-up report one month after event; a second follow-up report two months after event