Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 1 Oracle BI Update  Brian Lawrence – Master Principal, Business Intelligence  Chris Casano – Principal, Endeca Information Discovery BIG DATA CLOUD MOBILE

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 2 Driving Innovation with BI Mobile  N EW Phone and Android Support  N EW Location Intelligence  N EW Offline Support  N EW Enhanced Containerized Security  S ELF - SERVICE authoring tool for mobile analytic apps  Create and distribute stunning, interactive, mobile apps in minutes BI Mobile HD For Mobile Consumption BI Mobile App Designer For Mobile Authoring

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 3 Oracle BI Cloud Service  Cloud-optimized user experience  Self-service data loading, modeling, analysis  Mobile HD  Built on Oracle BI and database  Subscription pricing model

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Big Data Platform Data Management + Business Analytics z BY INDUSTRY & LINE OF BUSINESS BIG DATA APPLICATIONS DISCOVERY BUSINESS ANALYTICS DATA RESERVOIR BIG DATA MANAGEMEN T DATA WAREHOUSE SOURCES

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 5

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 6 Business Intelligence and Data Discovery Complimentary Concepts, More Powerful Together Anticipated “Model First” Business Intelligence Proven Answers to Known or Anticipated Questions New questions require exploration, new information; Leverage existing investments Unanticipated “Data First” Data Discovery Fast Answers to New Questions Insights yield new metrics to monitor, data to integrate Q: How many voluntary resignations did we incur last quarter? Q: What sentiments was expressed in our annual survey?

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 7 Why Discovery Now 1. The number of data sources a users interacts with is growing exponentially 2. Analytical demand is higher than the supply of IT resources 3. Users are more comfortable navigating data and performing ad-hoc analysis. What I Know Business Intelligence Discovery What I Know What I Don’t Know

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 8 Unlock Deep Insights with Unstructured Optimizations Unstructured Discovery Capabilities Add New Data Ask New Questions See New Patterns + Expose concepts lying latent in text, include sentiment in analysis + Advanced keyword search organizes data at a moment’s notice + Integrate and enrich unstructured and semi-structured content TEXT

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 9 Endeca Information Discovery Platform An Agile, Self Service Platform for Discovery on Diverse Data EID Studio Create and share discovery applications that anyone can use State CA (1,203) NY (512) IL (312) MA (211) CO (102) Brand Nikon (3,453) Canon (1,512) Fuji (322) Panasonic (211) search.. purchase intent passionate user- friendly loyalty Price Range Source ORCL (301,203) SAP (11,512) EDW (10,312) Discovery Application Structured Data Sources Unstructured Content EID Integrator Quickly integrate and enrich structured and unstructured data Innovative ETL Web and File Crawling Text Enrichment TEXT Endeca Server Self-Service Provisioning Sharing and Collaboration Drag & Drop Composition Intuitive Exploration

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 10 Endeca’s Unique User Experience Interactive Data Exploration and Analysis Deep Search Search across all data Dynamic typeahead Automatic spell correction Unlocks unstructured data Visual Analysis Charts, crosstabs, key metrics Geospatial visualization In the moment aggregations Contextual Navigation Data-Driven. Freely browse data without predefined paths or writing queries Interactive. Shows only valid next steps Easy to Use. Familiar online experience ++

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 11  Maximize Operational Performance – “Better Decisions Faster” – Search across structured and unstructured data – Interactive visualization & intuitive analysis  Improve Productivity – Integration with EBS applications enables users to quickly take action – Data mobility  Optimize EBS ROI – Unlock insights in ERP data through information-driven user experience – Out-of-the-box EBS security and UI integrations EBS Extensions for Endeca  Value Proposition

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 12 E-BUSINESS SUITE EXTENSIONS FOR ENDECA Out-of-the-box Security and UI Integration

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 13 E-Business Suite Extensions for Endeca  21 Extensions in V5 iRecruitment Enterprise Asset Mgmt Depot Repair Field Service Learning Mgmt Discrete Manufacturing Order Management Process Manufacturing Warehouse Management Inventory Cost Management Receivables Project Management iProcurement Channel Revenue Management Installed Base HCM ALM & Service Management ERP SCM Payables Tele- Service Service Contracts Quality Human Resources

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 14 EBS Middle Tier Server EBS Database Server EBS Endeca Server EBS Endeca Applications (UI and Security Integration) (Incremental Refresh) Results Transactions Endeca EBS Extension Deployment Standard EBS Endeca Extension deployment Each module will have its own Endeca Domain Allows for Integrator and Studio customization to handle EBS Flex-fields Free form text fields can be used to support basic unstructured Endeca capabilities Search, Text Tagging, Tag Clouds, etc.

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 15 STUDIO SERVER ENDECA SERVER INTEGRATOR EBS VIEWS Endeca EBS Extension Deliverables per Module Pre Built ETL Endeca DomainPre Configured Application ETL Ready Views

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 16