Caileen Farrell

The Largest Confectionery and Snack Trade Show in the Americas! What: The NCA All Candy Expo-the 12 th annual expo  Purpose: represent all of the distribution and trade channels in the confectionery and snack industry in ONE location.  Promoted to be the largest confectionery and snack trade show in the Americas  Introduces the newest products and trends in the industry Who: Industry professionals  buyers/buying teams, merchandisers, category managers, operations managers, store owners, importers, exporters, suppliers and brokers

The Largest Confectionery and Snack Trade Show in the Americas! Where: The McCormick Place  Chicago, Illinois  McCormick Place  renown facility that provides optimal accommodations for mega trade shows When: May st, 2009  Timing is ideal for attendees: mid-week, day hours Why: The largest confectionery and snack trade show in the Americas  The only show in the U.S. representing all the major distribution and trade channels in the confectionery and snack industry  Stay informed of the latest trends in the industry and be one of the first to see thousands of new products before they hit store shelves!

5 P’s: Product The All Candy Expo  Product  Expo itself-sold to industry professionals in the confectionery, snack, and cookie industry  All about candy and snacks  candy is always something to be excited about.  Value: informs attendees of the latest trends in the field  Educational value: learn ways to increase productivity and maximize profits in the industry

5 P’s: Price Registration fee varies depending on role as an attendee.  Attendees receive 3 full days of access to the expo  500 exhibitor booths, 12,000 confectionary and snack professionals, 4 featured showcases displaying the latest products, trends, and merchandising solutions in the field.  9 complimentary educational sessions featuring industry experts. Register before April 3 rd : discounted early bird rates NCA members have discounted rates

Registration before April 3rd Registration after April 3rd Buyer- $75 Broker - NCA Member (5 complimentary per company)-$75 Broker - Non-Member- $300 Exhibitor (5 complimentary per 100 sq. ft.) - $30 Supplier -NCA Member (5 complimentary per company) - $75 Supplier - Non-Member $300 Spouse/Significant Other (non- company personnel) -$75 Buyer -$35 Broker - NCA Member (5 complimentary per company) - $35 Broker - Non-Member -$250 Exhibitor (5 complimentary per 100 sq. ft.)- $20 Supplier-NCA Member (5 complimentary per company)- $35 Supplier - Non-Member- $250 Spouse/Significant Other (non- company personnel)-$35 5 P’s: Price

McCormick Place  Chicago, IL: 12 years  central location, surrounding attractions  Partnered with over 18 hotels Complimentary bus shuttle transportation  airport shuttle to O’Hare and Midway Airports on Thursday May 22  used to entice attendees to stay for entire expo Parking:$16/day Expo has partnered with the Chicago CVB  link called “All About Chicago” 5 P’s: Place

5 P’s: Public Relations Website has section pertaining to PR  “Press Room” -posts both the 2008 and 2009 press releases for the exposition  Lists contact information for those requesting more information on media coverage of the Expo.  Lists and shows all 500 exhibitors’ press release, booth number, and contact information Exhibitor's Press Releases

5 P’s: Positioning Only confectionery and snack trade show in the U.S.  largest  represents $150 billion of worldwide buying power in the confectionery, snack and cookie categories Opportunity to network with other buyers Positions industry successful in current economy Under 1 roof, attendees receive access to the most manufacturers and products in the industry

History NCA hosts  annual trade show for brokers, buyers, manufacturers and others: 12 th year June 10, 1997 : NCA hosted the first All Candy Expo  win-win situation for confectionery manufacturers and buyers.  Designed to provide buyers and manufacturers with a centrally located, expo for everything they need to know about candy. Graphs about confection and snack sales throughout the years

Keynote Speakers

2 Events General session: 8am on the opening day: 5/19  Focused on New Item Trends in the Industry  Features keynote speaker: Joan Steuer  Panelists at the session review new items at the 2009 Expo and reviews trends identified by NCA NCA Industry Awards Breakfast: 7am-8:45 am on closing day: 5/21  Reception for all attendees  Honors those who have received awards in the industry  Features keynote speaker: Harry Balzer

Schedule Tuesday, May 19 th :  7am: registration begins  8-2:45pm: Education sessions  9am-5pm: Expo open Wednesday, May 20 th  7am: registration begins  8-2:45pm: Education sessions  9am-5pm: Expo open Thursday, May 21 st  7am: Registration  7-8:45am: NCA Industry Awards Breakfast & The Future of Snacking  9am-2pm: Expo open Education Sessions Schedule

Sponsorships Tiered:  Platinum Level: sponsor $11,000 or more  Cadbury, Ferrara Pan Candy Co., Hershey, Jelly Belly, MARSand Wm. Wrigley Jr. Co.  Gold Level: sponsor $6,000  Ferrero USA Inc., Pearson Candy Co.  Silver Level: sponsor $3,000  American Licorice Co., Pop Rocks, Inc., Sweet Candy Co.,  Bronze Level: sponsor $2,000  Haribo of America, Inc., and The Warrell Corp.  Booster level: sponsor $ $1,000  Sponsorships Sponsorships

Registration Options Online registration  Different registration depending on role of attendee  Powered by ‘CompuSystems.”  Check job function, select all the products interested in viewing at the expo, and select which educational sessions wish to attend  Processes credit card payments online Option online to download registration form  Fill out by hand, mail in with money order Housing Info

Press Kit Venue Press Release Keynote Speakers Specialty Advertising Items Invitation Brochure

Specialty Advertising Items Small Item  Small tin of mints  one color imprint on lid (logo)  Set up charge $50.00  $0.45 for 2,500 tins  12,000 needed Item for VIP’s/ conference organizers  Nice chocolate gift box  12 milk and dark solid chocolate  Custom imprinted centerpiece  All Candy Expo  Need 100 -$16.06 a box with a $95.00 set up fee.

Direct Mail Sticker 2” x 3” rectangular sticker- on white gloss sticker $ for 10,000 +

Advertising Options Event program book  “Planner” – 60 pages  Full page ads-$750  Half page ads-$400  Quarter page ads-$250 Associations’ newsletter  NCA’s website has a daily newsletter - Smart Brief  Many options for choosing how to place an ad:  The Leader board  The News Section sponsorship  Buzz Text Advertisements

All Candy Expo: WIKISPACE Post-Event Survey Sneak peek at 2009 expo Merchandising Solutions Exhibitor Prospectus

QUESTIONS? Thank you! See you next year at the All Candy Expo! June 8 th -10 th 2010: McCormick Place, Chicago