Marketing and Sales January 2014

Agenda 1.Sales Updates / December Finish / January Budget/ January monthly winners/100% club, Annual Leader board update etc (CD) -New Years Resolutions- Biggest sales push of the year! -New Members program book-Helps tell the Bay Club Story! 2.Marketing Updates - (Annie/Marketing team) 3.Fitness update- Breakaway Performance launched at SFBC update (Victor Woo) 4.Vintage Wine Club Training at 11:30

WELCOME NEW TEAM MEMEBERS

SALES UPDATES

DECEMBER CLUB SALES & ATTRITION RESULTS

December 2013 Highlights – Monthly Sales Overview

December 2013 Highlights – Monthly Attrition Overview

PLEASE WELCOME THE 100% CLUB FOR DECEMBER 2013

100% Club Winner Circle – December 2013 Units, Dues, & I-Fees Matt Boucher – BCRS Luke Gillard – BCRS Jacqueline Tran – BCSC Ashley Milbridge – BCM Lili Fader – BCM Daniel Asher – BCSFT Tori Seixas – BCSFT Tee Ngo – BCC Greg Gonzales – BCC Spencer Belideau – BCC

DECEMBER LEADER BOARD

December Leader Board – Top 5: Total I-Fees 5 th Place: Writing $11,500 for a $200 Bonus –Dan Begin 4 th Place: Writing $15,825 for a $400 Bonus –Luke Gillard 3 rd Place: Writing $15,900for a $600 Bonus –Shanan Scarpantonio 2 nd Place: Writing $17,475 for a $800 Bonus –Chris Hardwick 1 st Place: Writing $17,600 for a $1,000 Bonus –Shelly Alifano

December Leader Board – Top 5: Total Dues 5 th Place: Writing $5,680 for a $200 Bonus –Shelly Alifano 4 th Place: Writing $5,850 for a $400 Bonus –Mike Collins 3 rd Place: Writing $6,155 for a $600 Bonus –Ashley Milbridge 2 nd Place: Writing $7,133 for a $400 Bonus –Luke Gillard 1 st Place: Writing $7,429 for a $1,000 Bonus –Tori Seixas

Annual Leaderboard

JANUARY BUDGET & FORECAST

January Budget & Forecast: Sales

January Budget & Forecast: Attrition

JANUARY PRICING & HIGHLIGHTS

January Pricing Highlights & Promotions December Referral Promotion Extended through January 10! Holiday Card: Member Referral and Dividend Reminder referral to all 55k members hit January 3! The other great things about this year’s pass is the members can refer a friend with a dividend and receive a gift card for themselves for the same amount, that they can: 1. “Gift” to use toward friends I-fee, 2. Keep for themselves and use towards products and services or 3. Use toward I- fee to upgrade their membership! Dividend and Gift Card Values: - Single Site: $50 Dividend off I-fee: If the referral joins, the member will receive a $50 gift card that they can keep or apply to the referrals Initiation Fee. - Multi-Site North Bay: $100 Dividend off I-fee: If the referral joins, the member will receive a $100 gift card that they can keep or apply to the referrals Initiation Fee. - Multi-Site South Bay: $150 Dividend off I-fee (ECSB and CW Fitness): If the referral joins, the Member will receive a $150 gift card that they can keep or apply to the referrals Initiation Fee. - Club West: $500 Dividend off I-fee: If the referral joins, the member will receive a $500 gift card that they can keep or apply to the referrals Initiation Fee.

1.January Alumni Pricing remains in effect: -Save up to 75% off enrollment fee! 2.Take a Tour and Receive a Three-Day Guest Pass (First time close- Cash in your 3 day pass for $100 off I-fee!) Enjoy a club tour and receive a complimentary thee-day guest pass as our gift to you. Click here to contact a club representative and you could be enjoying a club by the weekend!First-time visitors only; must be 18 years or older and a local resident. Pass must be activated by January 15, Offer ends January 31, January Purl Direct Mail hit last week to 79K prospects! Offers: - join by the 7 th receive $250 club credit and 2 PT session! -Enjoy 2 Personal Training sessions when you join by January 28 th ! -Complimentary Family and Individual pass-Offer expires January 28 th ! 4.January Dues increase on all new Multi- site and CWP memberships go into effect January 7th! $10 in individual, $15 on Couple and $25 on Family. January Pricing Highlights & Promotions continued…

MARKETING UPDATES

PILATES PRIME MEMBERSHIP

Launches February 1 st $109 per month Unlimited Reformer Classes Discounts on Studio Instruction New Members will receive one complimentary month of Membership within the first 60 days of membership. Pilates Prime Membership

BREAKAWAY

VINTAGE SEVENTY-SEVEN

THANK YOU