Blogging For Small Business

Great to see you (again)! Dan Smink Partner Dan Stratford Partner

Why Blog? How To Generate Content Optimize Your Posts Promote Your Blog Make Your Blog Brilliant Agenda

Companies that blog get: 55% more website visitors 97% more inbound links 434% more indexed pages … than companies that don’t blog Why Blog? “Excellent content is one of the core components of digital marketing.”

Why Blog? 7 Reasons to Blog 1.Gain Visibility as a Thought Leader 2.Engage Customers in a Dialogue 3.Every Blog Article is an SEO Opportunity 4.Blogs Are Link Bait 5.Humanize Your Brand 6.In Google, Fresher Content = Better Website 7.Capture long-tail traffic

How To Generate Blog Content 1.Answer customer questions 2.Comment and write about complimentary services 3.Comment and write about competing services 4.Repackage existing materials 5.Aggregate industry information 6.Guest Blogging 7.Think beyond text 8.Interview An Expert 9.Make a List 10.Make a Chart 11.Take a stance 12.Look at your site’s analytics

Make a Plan 1.Answer customer questions 2.Comment and write about complimentary services 3.Comment and write about competing services 4.Repackage existing materials 5.Aggregate industry information 6.Guest Blogging 7.Think beyond text 8.Interview An Expert 9.Make a List 10.Make a Chart 11.Take a stance 12.Look at your site’s analytics

How to Optimize Your Blog Posts Keyword – in title, headings, alt text, Social Media Buttons Images with alt text Eye-catching Titles Formatting Is Your Friend In-text Calls-To-Action Sidebar Calls-To-Action Make It Actionable Make It Entertaining

How Often To Blog? Do the math. –How many leads needed? –How many visits per lead? –How many visits from your blog? Frequency –At least once per week –Ideally 2-3 times per week –Significant increase in traffic when you post more than once per day. Editorial Calendar –Map out frequency –Focus on specific keywords –Maintain balance between types of content “Blog as often as you want people to pay attention to you.” ~Josh Hallet Director, Voce Connect

Promote Your Blog Social media sites ‘nuff said Bookmarking sites Stumbleupon, Reddit Share with your network signature, newsletter Blog networks Guest post, comment Syndication websites Outbrain.com, syndic8.com

Make Your Blog Brilliant Blog from your website Be keyword driven Write for humans Optimize your posts Promote your posts Develop an editorial calendar Find your voice Write compelling content Write regularly Include Calls-To-Action

Video Blog

Blog Mistakes Selecting Keywords That Don't Reflect How People Actually Search Failing to Perform Competitive Keyword Analysis Not Focusing on Profitable Terms Having an Uneven Distribution of Keyword Difficulty Not Knowing Your Geography Not Monitoring Search Trends Failing to Maintain and Adjust Over Time

How To Measure Your Blog Visitors Leads Subscribers Inbound Links Social Media Shares “Business blogging without measuring results is a waste of time.”

Questions?

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