eCommerce’s other 75 percent Solutions for Converting International Shoppers Ralph Dangelmaier, CEO BlueSnap Clint Reid, President, iGlobal Stores Karen Webster, President, PYMNTS.com

1 A $4 Trillion Opportunity Two part problem: Enabling Cross-border Payments Shipping & Logistics Global Opportunity 75% of US Merchants are NOT set up to sell cross border eCommerce only 7% of commerce, mCommerce is 7% of eCommerce eCommerce is growing at 20% worldwide

“uSneaker” Current Profile Established, growing merchant since 2011 Strong sales in US & Canada Missing opportunities in other countries  92% abandonment from outside the US & Canada ($10M lost sales due to lack of local checkout)  Losing 56% of sales because of surprising shipping fees Goal Increase sales Go global with local checkout Quickly & easily

“uSneaker” - Options Two Options Build it Yourself Partner Build it Yourself Establish legal entity overseas Need local acquiring bank & processor Build checkout pages  Accept local payment methods & currencies  Present in Local languages  Optimize for any device Calculate & remit local taxes Shipping, logistics, customs & duties

eLemonade Lemonade Anyone?

“uSneaker” - Partner Two Options Build it Yourself Partner Build it Yourself Establish legal entity overseas Need local acquiring bank & processor Build checkout pages Accept local payment methods & currencies Present in Local languages Optimize for any device Calculate & remit local taxes Shipping, logistics, customs & duties Go global, quickly & easily

Partner to increase sales Cross-border Payments Localized Checkout Experience Increase payment conversions with multiple acquiring banks Ease of integration Shipping & Logistics Reduce cart abandonment Reduce risk of unknown business costs Compliance with government regulations

uSneaker goes live with “Cross border as a Service”

Localized Experience in Germany

Localized Experience in China

BuyNow Checkout: Any device Smarter Payment Gateway

Cross Border as a Service Dynamic hosted checkout pages in 180 countries, 30 languages, 60+ currencies, 110 payment types Dynamically localized checkout experience for higher sales conversions Optimized for any device Smarter Gateway

BlueSnap Easy Integrations 3rd Party Integrations & Complimentary Services Shopping Carts Shipping & Taxes Additional Integrations  Conversion Optimization Tools, Purchase Social Sharing, Store-front & CMS Integrations, Media Buying & Tracking, Payout partners and others Business Tools  Complimentary services, such as shopping cart recovery and BI for eCommerce to help merchants grow their business.

Robust eCommerce tools BlueSnap is More than a Gateway

Partner to increase sales Cross-border Payments Localized Checkout Experience Increase payment conversions with multiple acquiring banks Ease of integration Shipping & Logistics Reduce cart abandonment Reduce risk of unknown business costs Compliance with government regulations

Why do eCommerce companies need technology and logic to sell internationally? eCommerce platforms are not built for cross border logistics or payments. So how do you overcome that barrier? There are hundreds of different eCommerce platforms, from plug and play to custom builds. They all have one thing in common: their efforts are focused on US domestic sales and not cross border transactions.

iGlobal Stores and BlueSnap Enhance Cross-Border eCommerce Item Restrictions Billable Weights Country Localization Fraud Prevention Landed Cost Shipping Services Alerts and Messaging FX & Payments

Shoes Shipping (UPS Duty on Men's Shoes, Leather (8%) Disbursement Fee (11 GBP) Prepayment Fee VAT on Product (20%) VAT on Shipping (20%) VAT on Duty (20%) VAT on Disbursement (20%) Total Landed Cost Intelligence $79.95 $44.95 $6.40 $18.33 $15.00 $15.99 $8.99 $1.28 $3.67 $ USD Note: Examples of standard UPS charges. 1 US Dollar = 0.60 GBP British Pound Sterling. UPS UK Disbursement Fee GBP minimum or 2.5%, whichever is greater. iGlobal Stores Landed Cost Calculation: product+shipping+duty and tax+front and backend fees £47.97 £26.97 £3.84 £11.00 £9.00 £9.59 £5.39 £0.77 £2.20 £ GBP

RIP Service (Restricted International Products) Control Restricted Products and Brands. The RIP service allows you to restrict product by country, category, keyword, brand, sku and delivery method.

Whether you have complete data or not WEIGHT ASSIMILATION Our proprietary, rules-driven weight assimilation services help to ensure the most accurate international shipping weights and dimensions for all orders.

Hosted Checkout

Conclusion Goals Increase sales Go Global with local checkout Quickly & easily Outcome $3.2M increase in sales Entered 30 new markets Reduced cart abandonment over 30%  Localized Checkout Experience  Shipping & logistic integration