Grow your Business Online through Content Marketing - Presented by Peter Bolgann Copyright  Think Aspects Promotions (PTY) Ltd, 2012

The world has changed! And so has the way it does business Copyright  Think Aspects Promotions (PTY) Ltd, 2012

Why this Social Media revolution? Relationships Sharing Venting Opinion Making a Difference Being part of Something I MATTER !!! Copyright  Think Aspects Promotions (PTY) Ltd, 2012

Traditional Website: OUR Website About US Contact US OUR Social Media OUR Services OUR Blog OUR Products Tell your friends about US OUR photo album Buy OUR stuff! Copyright  Think Aspects Promotions (PTY) Ltd, 2012

The Gap Copyright  Think Aspects Promotions (PTY) Ltd, 2012

How to bridge the gap: Target Market Unique Selling Points (USP) Problems Value Share Educate Make it Easy Copyright  Think Aspects Promotions (PTY) Ltd, 2012

Exercise: How can YOUR business bridge the gap? Copyright  Think Aspects Promotions (PTY) Ltd, 2012

Plumber: Target Market? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Households in Roodepoort

Plumber: Unique Selling Points? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 We stay in touch AFTER the job Free inspection of typical issues Reward for referrals

Plumber: Problems you solve? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Not getting around to fixing the toilet Geyser has burst and water everywhere Terrible smell from outside drain

Plumber: Value you add? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Free 20 point check Complimentary water meter form Help with insurance claims

Plumber: What can you share? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 How to fix a leaking toilet How to unblock a drain Plumbing standards and basic tools

Plumber: How can you educate? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Basics of solar heating How to maintain your geyser How to save on your water bill

Plumber: How can you make it easy? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Stay in touch regularly Available to answer individual questions Checklists and tips on website

Your Turn: 10 minute exercise Copyright  Think Aspects Promotions (PTY) Ltd, 2012

2 Relationships Like Trust Respect Copyright  Think Aspects Promotions (PTY) Ltd, 2012 We do business with people we:

2 Relationships Spam Newsletters SMS Massmailers Telesales Copyright  Think Aspects Promotions (PTY) Ltd, 2012 We don’t respond well to:

2 Develop Relationships You Copyright  Think Aspects Promotions (PTY) Ltd, 2012

2 Content is King Worthwhile sharing Entertaining Educational Practical Value Adding Cool Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Make your content :

2 Connect with Content Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Not interested One day maybe Doing research Shopping around Ready to buy

2 Website Articles Blogs Business Card Pamphlets Roll Up BannersPosters Signage Signature Photo Galleries Discussion ForumsBusiness Listing Services Affiliates Websites Make Your Website a Hub Copyright  Think Aspects Promotions (PTY) Ltd, 2012

2 QR Codes iPhone Blackberry Nokia Samsung HTC etc.... Copyright  Think Aspects Promotions (PTY) Ltd, 2012

2 Functionality Shop Training eBooks Discussion Forum How To List Club Copyright  Think Aspects Promotions (PTY) Ltd, 2012

2 Functionality What have YOU seen? Copyright  Think Aspects Promotions (PTY) Ltd, 2012

2 Mobile Computing Estimated Smart Phones in South Africa: ? ? ? December 2012 Copyright  Think Aspects Promotions (PTY) Ltd, 2012

2 Responsive Design Copyright  Think Aspects Promotions (PTY) Ltd, 2012

2 Conclusion It’s not about you It’s about your customer Bridge the gap by engaging Build relationships Content is king Your website is your hub Offer functionality Go mobile Copyright  Think Aspects Promotions (PTY) Ltd, 2012

Connect with Think Aspects facebook.com/pages/think-aspects/ twitter.com/thinkaspects linkedin.com/in/peterbolgann youtube.com/thinkaspects Copyright  Think Aspects Promotions (PTY) Ltd,