Lum Chan, Michael Liu, Kelly Tang Vanhome.com. Transactions are not going through Transactions are not going through Who needs Vanhome? Who needs Vanhome?

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Presentation transcript:

Lum Chan, Michael Liu, Kelly Tang Vanhome.com

Transactions are not going through Transactions are not going through Who needs Vanhome? Who needs Vanhome? –Landlords and Tenants –English and non-English speakers Increasing language gap in this multicultural society Increasing language gap in this multicultural society What is Vanhome.com ?

New Immigrants New Immigrants University Students University Students Others looking for a rental property Others looking for a rental property Languages Languages –Chinese –Japanese – Korean – Philippine Target Market

Internet based with real time updates Internet based with real time updates Both parties needs an account with Vanhome.com Both parties needs an account with Vanhome.com Landlords posts, tenants search Landlords posts, tenants search Searchable attributes Searchable attributes –Preferred language –Room / Apartment / House –Smoking / Non-smoking; Pets / No pets –Price / Location / Transportation / Parking / Schools Technological Approach

Traditional Business Model Media # C Media # K Media # J Media # E Landlord # C $ Landlord # K $ Landlord # J Landlord # E $ $ Tenant # C Tenant # K Tenant # J Tenant # E

Vanhome.com Business Model Vanhome.com Information Platform Landlord # C Landlord # K Landlord # J Landlord # E Tenant # C Tenant # K Tenant # J Tenant # E 1. Date Base2. Online Promotion3. Channels to Multicultural Society Online Registration Auto Update Auto Pay Auto Language Selection Online Registration Auto Match Latest Information Auto Language Selection

Strategy 1. Free Service Traditional Medias & Other Channels Multicultural L&T 2. Easiness & Convenience L&TContact Information (Database) 3. Database (Value) Online Promotion (Related Service) Information exchanging station B2B, C2C ( Car-dealer, Restaurant…etc.) First moverDominate the marketEntry barrier (Consuming Ability)

Market Evaluation Buyer power Entry barriers Substitutes Low Cost Low Cost Not much Not much Weak… Weak… No for us. Yes for others. No for us. Yes for others. Suppliers

Competitor types Competitor types - Print media (e.g. newspapers, magazines) - Print media (e.g. newspapers, magazines) - Internet media - Internet media Strategies for competition survival Strategies for competition survival - Short-term - Short-term - Long-term - Long-term Competitive Environment

1 st 2 nd 3 rd 4 th 5 th 6 th 7 th 8 th 9 th 10 th 11 th 12 th 6 months promotion (Short-term strategy) Business Expansion (Long-term strategy) Adjust our Focus Twelve-month Timeline