Marketing is Design: Three Words that Increased Sales 1000% Rob Walling Software By Rob.com Micropreneur.com
Lots of traffic… No sales :-(
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Image by Jorge Bassy Easy on the triple sec!
You in the pink! Don’t I know you from somewhere?
Image by Cause: buffer overrun
Image by Performant? Check! Scalable? Check! Core dump?Check!
Re-design Two shopping carts Product line expansion Added 800 number Added categories Added non-towel products Varied shipping Offered coupons And on and on…
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Old: $210/month New: $2200/month Conclusion: Testing = good
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1000 visitors x.5%= 5 sales 2000 visitors x.5%= 10 sales 1000 visitors x 1%= 10 sales More traffic is expensive A/B testing is cheap Start here… The Same
You may not like me, but I’m really, really smart.
“…in the end you're still using the same focus groups; you're still doing split samples where you ask half a sample one way and the other half a different way.” - Frank Luntz
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