+ 8 th April, 2011 at Hong Kong “THE MELS DIGITAL LITERACIES” KICK- OFF BRIEFING

+ Objectives MELS adds new services to our 540 customers (kindergartens and Learning Centres) in These services are not treated as parts of the agreement that we are providing to the products that we provide to kindergartens. MELS reserves the absolute rights to change, remove or to add new features to our additional services. We improve our mode of deliveries according to our contemporary changes in digital practices.

Chinese— 看字识义

+ 睛 清 蜻 晴 ……

+ SYNTAX 粤语：你瘦过我。 / 你走先。 普通话：你比我瘦。 / 你先走。

蛾我卞下蛾我卞下 e bian Xia ˇ ˋ ˊ wo ˋ 字 拼音 a-e ape ate sale ale /e I/ /e Ip/ /e It/ /e Il/ /se Il/ 字拼音

Knowledge? Or Skill?

Phonics –44 Multimedia Approach English Words Spoken Written 24 consonant sounds 21 consonant letters 20 vowel sounds 5 vowel letters speech sounds 26 alphabet letters

24 Consonant sounds /p/ pen /l/ log /j/ yak /b/ bad /m/ mop /z/ zip /k/ cat /n/ net /ŋ/ ring /d/ dog /r/ rod /З/television /f/ fan /s/ sun /θthumb /g/ gum /t/ tub / / then /h/ hen /v/ van / /shop /dз/ jet /w/wig /t / chimp

20 Vowel sounds / æ /cat /a I / kite /a / house / e / hen / / rose / I / coin / i / kid /u / moon /e / hare / / dog / / book / I / ear / Λ / sun / /saw / / poor /e I / cape / / car / / letter / i / bee / / girl

Brother, father Toefl, fancl Tackle Towel, hostel Fast Clerk Got/pot Little, litter head, again Quay Three, tree Forever Coconuts Of, off

beat bit sad sat home, aim chef,example fat, Wednesday clap, egg, leg, hand market, again, umbrella plumber, bomber moonbook knife, knob caught, lounge debt their, aeroplane flour, flower tortoise

a b c d e fl g h i j k ms r q p n x w o v u t y z /æ/ /b//h/ / l / / /k/ /e/ /f/ /z/ /j/ /ks/ /w/ /v/ /t/ /s//m/ /n/ /r/ /g/ /p/ /kw/ /d/ /k/ / i//Λ/ / dз/

+ PHONICS DIGITAL LITERACIES LITERATURE An Essential Skill in English Language An exhilarating quest across centuries to get children first fall in love with the written word. The Contemporary Practice

+ New practices are emerging…. Existing practices are disappearing….

+ SMS Letter

+ 18 We live in a society that increasingly requires us to be visually literate. Digital advertisements on public buildings, images on websites and s, screens on buses, train platforms for instances demand our attention as we wait. Multimodal texts have dominated pages in our books besides writing for a long period of time. The same phenomenon takes place on our screen recently, visual symbols and clicks are being deconstructed and replaced by communication of other modes (Jewitt, 2006a).

+ 19 Ministry of Education (2006) of Ontario, Canada, has incorporated multimodal texts into the curriculum for young children as early as at stage one (p. 45). Multimodal texts are referred to as media texts in the curriculum, and are introduced in the English Curriculum guide as one of four strands: oral communication, reading, writing and media literacy. In the UK, a new primary curriculum is being reviewed and this will be implemented in “Viewing”, is defined as a skill necessary for understanding and responding to information, and “broadcasting” is identified as one of the key skills required to present ideas and opinions. (Department for Children schools and families UK, 2009). Australia has a long history of incorporating multimodal texts into the context of English learning (Curriculum Corporation., 1994; New South Wales Board of Studies, 1998). In the recent outlined Australia National English Curriculum, systematic exploration and production of multimodal texts have been introduced throughout the school years (National Curriculum Board, 2008). MOE Singapore has also introduced new English Language Curriculum in 2010 for primary and secondary schools to be implemented from In the new curriculum, viewing and representing skills are introduced as receptive and productive skills to incorporate a wide range of literacy information/functional texts (Singapore, 2010) There is an acknowledgement that the English Curriculum has to evolve according to the changing world to prepare children for the opportunities and challenges of life in the 21st century.

+ Teaching Aids ONLINE TEACHING SYSTEM ONLINE TEACHING SYSTEM NEW WEBSITE “THE MELS DIGITAL LITERACIES” KICK-OFF BRIEFING “THE MELS DIGITAL LITERACIES” KICK-OFF BRIEFING Connecting to parents Link assessment to Learning

+ Multimodal & Non-Linear

+ Multimodal, Non-Linear & Digital Texts

+ Tablet computer Desktop Computer Notebook Computer Notebook Computer

+ MELS Essentials MELS Intermediate MELS Phonics MELS: My First Books MELS e-Homework (MY) MELSExams (MY, HK, CN) MELS Kidz-Online

+ Are you leading the wave of “change”?

+ IDEAS Products

+ PEDAGOGY Activities

+ E-Services

+ Training & Certificate Software Purchases B2B: Kindergartens & Schools MELS e-Learning Centre trail accounts Teaching-Aids Download Teaching Methods

+ MELS introduces….. Six Essential Parts in English Language Learning A to Z BASIC READING CRITICAL READING EXPRESSIVE LEARNING COMPREHENSIVE READING SYNTAX