Our Mission The mission of The Piping Gourmets TM is to provide retail consumers gourmet specialty foodservice quality baked goods fresh from their oven. Providing a home- baked experience without the mess of traditional baking, perfect for both the novice and experienced baker. By packaging our products within an over-sized piping bag we also offer many options for consumers to customize flavors and or easily create a variety of different baked goods. Ready. Set. Cupcake! TM is made with all natural ingredients and is very versatile, it can even bake Madeleines, Whoopie pies and a 6” cake! Currently, there is a void in the frozen desert segment as there is not a frozen, all natural cake batter or real buttercream frosting available in the grocers freezer. Our goal is to create incremental category $’s within the frozen desert category and ultimately within the grocers overall dessert sales.

About Us  Carolyn Broome Shulevitz is a graduate of the Culinary Institute of America in Hyde Park, NY. With a long history of training and working in NYC hotels, Carolyn also enjoyed several years of owning her own catering company and bakery on Shelter Island. Carolyn is a private chef in Miami, Florida and is HACCP certified.  Leslie Kaplan is a graduate of Florida International University’s School of Hospitality Management. Leslie began her hospitality career in the hotel rooms division with The Continental Companies. Most recently Leslie has managed the Carrousel Yacht, a luxury dinner cruise yacht as well as Great Bay Yacht Charters in Miami, Florida.

All-Natural Cake Batters and Buttercream Frostings! From the novice baker to the sophisticated gourmet, Ready. Set. Cupcake! TM is fun and convenient for everyone.

Made with All Natural Ingredients No Trans-Fat, No Hydrogenated Oil Creative pastry bag packaging includes all the ingredients NO MIX, NO MESS Scrumptious fresh baked cupcakes ready in minutes

Smile. Life Just Got Sweeter! Ready. Set. Cupcake! TM brings you, the baker, all the fun of baking without the mess and is easily found in your grocer’s freezer. Simply put, everything you need to bake is already in the bag!

It’s all in the bag… and within minutes you have beautiful, gourmet cupcakes! Pipe, B ake, and Decorate

Easy to Customize! Fresh home baked cupcakes are ready to devour in vanilla and chocolate flavors or are easily customized to your favorite taste. Choose nut butters or jams, cream cheese or cookie crumbs, flavored extracts, liquors, or chocolate chips to customize your cupcake batter or buttercream frosting. Just add your flavor to the bag and blend by kneading to create your own custom cupcakes!

 Ready. Set. Cupcake! TM bakes your favorite popular desserts including Madeleines, Whoopie Pies and much, much more.

The Ready. Set. Cupcake! TM Consumer Has the need for convenience to bake fresh home- made desserts with out the mess Is time sensitive Enjoys the fun of baking and the option to easily customize the flavor of their own baked goods Is price conscious in comparison to the expensive gourmet bakery cupcakes Appreciates healthier ingredients Has a savvy pallet

Consumers are seeking more premium frozen offerings and are willing to pay more for products with better ingredients 2  Demand for premium meals is pushing gourmet frozen meals into the mainstream 3  Consumers continue to embrace products that feature exotic flavors and restaurant-style recipes 4 Types of family size frozen offerings users would like to see more of 4 : More Premium versions47% Source: 1 The Hartman Group, Nov ; 1.2,3 Mintel “Frozen Meals, Sept 2007” p. 6, 19, 58; Consumers are looking for Premium Frozen Products to Replace Foodservice Occasions

 Consumers’ expectations of convenience are changing 2 Not only do they want convenient items they are looking for All Natural products. Source: 1) 1 Mintel Frozen Snacks 10/08; Mintel Frozen Meals 10/08; 2) Packaged Facts Convenience Foods in the US Vol 2: Frozen Prepared Meals, Entrees, Appetizers and Snacks 12/07 Top Product Claims in Frozen Meal Launches Consumers Focus on Convenience

Category Pricing Comparison

COMING SOON! GLUTEN FREE VANILLA & CHOCOLATE CAKE BATTERS Gluten Free, Dairy Free, Egg Free Vegan Kosher Made with All Natural Ingredients No Trans-Fat, No Hydrogenated Oil Creative pastry bag packaging includes all the ingredients NO MIX, NO MESS Scrumptious Gluten Free fresh baked cupcakes ready in minutes

Why Gluten Free? U.S. Mass Market Sales of Gluten Free Foods TTL Nielsen Market Share / Size ComparisonTTL Gluten Market Share / Size Category '11 % Share '11 $ Market '10 % Share '10 $ Market '09 to '10 Growth Food Bars4.0%$2, %$ % Cold Cereal9.6%$6, %$343n/a Fresh Bread & Rolls23.3%$14, %$ % Pasta2.6%$1, %$ % Frozen Dinners & Entrees14.1%$8,9989.6%$ % Cookies6.6%$4,2059.2%$ % Crackers5.4%$3,4225.3%$ % Baking Mixes2.3%$1,4414.8%$ % Salty Snacks5.7%$3,6064.8%$ % Frozen Bread & Dough2.4%$1,5114.4%$ % Shelf Stable Dinners0.6%$3892.5%$6612.7% Frozen Pizza4.7%$2,9932.0%$5346.0% Baking Needs3.2%$2,0121.9%$5035.6% Frozen Breakfast Foods2.6%$1,6821.5%$4037.3% Bread Crumbs & Batter$00.8%$2130.2% Dry Packaged Dinners2.4%$1,5190.5%$134.7% Pizza Products$00.5%$1332.2% Hot Cereal1.3%$8180.4%$1182.1% Pancake Mixes$00.3%$816.8% Flour & Meal0.9%$5810.2%$519.0% Pastry & Donuts$00.2%$518.9% Soup6.1%$3,9050.2%$559.9% Dough Products Refrigerated2.2%$1,410 Total100.0%$63, %$2, % Gluten Free is one of the fastest growing segments within retail grocery. Source: Gluten, Packaged Facts, Feb 2011; TTL US Food Market, Latest 52 Weeks Ending 2/18/12, Nielsen

By Category Gluten Free Gap Analysis Key categories are under-developed Gluten Free vs. Overall market; the gap exists because of the lack of great tasting options with these categories. Fresh Bread & Rolls, Frozen, & Baking items rank among the highest gap Gluten Free vs. Conventional. Ready.Set.Cupcake! Gluten Free cake batters will help to close the gap and incrementally grow the frozen dessert section. Source: Gluten, Packaged Facts, Feb 2011; TTL US Food Market, Latest 52 Weeks Ending 2/18/12, Nielsen

Contact Us  Carolyn Broome Shulevitz Co-Founder The Piping Gourmets TM READY. SET. CUPCAKE! TM  Leslie Kaplan Co-Founder The Piping Gourmets TM READY. SET. CUPCAKE! TM Batter Up, LLC 1717 North Bayshore Drive, Suite 2500 Miami, Florida