POLES 2011

POLES 2011 Jon Fewster Category Manager, Poles

Product Development Strategy Product Highlights POLES 2011 Agenda Product Development Strategy Product Highlights Champion Series Touring Junior & Kids Summary

MADSHUS POLES Product Development Strategy

Product Development Strategy POLES 2011 Product Development Strategy Introduce new models and graphics to better compete New top racing pole Need presentation on World Cup Pole needs to superior performance and distinctive appearance New Strap technology Add value on price-point models New entry-level model

Higher modulus on NCR100UHM Poles 2011 Technology Carbon Composites: Higher modulus on NCR100UHM Stiffer and lighter Engineer entry-level model to be more competitive

Technology New Strap Design Performance requests Opportunities Softer Poles 2011 Technology New Strap Design Performance requests Softer Easier entry and exit Easier adjustment Opportunities Patent expired – new design opportunities New construction techniques New materials Lighter weight

Technology New Strap Design Extended palm coverage Poles 2011 Technology New Strap Design Extended palm coverage 3D shape holds better on the hand Strap can be softer Move size adjustment from thumb area to back of hand Easier to adjust More comfortable! Can adjust angle for better hold

Technology New Strap Design 3D Thermomoldable Shape Poles 2011 Technology New Strap Design 3D Thermomoldable Shape Only strap with this much molding Can be thermomolded for a custom fit SuperGrip material on palm Silicone printing Hand doesn’t slip when poling Larger area than old design

Technology New Strap Design Neoprene comfort tab Poles 2011 Technology New Strap Design Neoprene comfort tab At webbing attachment Makes strap more comfortable Helps prevent pinching Stitch-and-Turn seam on Contour Champion Strap Less material Thinner, better pressure distribution More comfortable Higher quality than competitor straps

Technology New Strap Design New graphics Contour Champion Strap Poles 2011 Technology New Strap Design New graphics Large “MADSHUS” on strap New details on lateral side Icons: 3D Thermomoldable SuperGrip Contour Champion Strap Specific to NCR100UHM pole Black/White/Red Only strap with stitch-and-turn seam at wrist Contour Race Strap On other poles Black/Red

Technology New Baskets UHM Basket Large area against the snow Poles 2011 Technology New Baskets UHM Basket Large area against the snow Aerodynamic – does not catch the wind Proven shape doesn’t hold snow Deep shaft insertion + Nano tip reduces weight 10mm diameter

Technology New Baskets Powder Basket For soft snow Poles 2011 Technology New Baskets Powder Basket For soft snow Very large area against the snow Aerodynamic shape Deep shaft insertion + Nano tip reduces weight 10mm diameter Sold as an accessory

MADSHUS POLES 2011 Product Highlights

Race Performance Series Poles 2011 Product Line 2011 Champion Series Race Performance Series Touring Junior / Kid Series Components Price level NCR 100UHM   NCR 100UHM KIT Champion Strap UHM Shaft CR 100HS UHM Basket - 10mm CR 70 NCR JR Powder Basket - 10mm CR 40 CT 60 Carryover from C10 CT JR CT 20 New graphic or parts New Model Superkid

Poles 2011 Product Line 2011

MADSHUS POLES 2011 Champion Series

NCR 100UHM Ultra-high modulus carbon New Contour Champion Strap Poles 2011 NCR 100UHM Ultra-high modulus carbon 5% Stiffer Lighter: 58 g/m! Including graphics! Total weight is 10-15g less than C10! New Contour Champion Strap Race Handle (Straight) Lower weight Stiffer New UHM Basket (10mm) New Graphics

CR 100HS 100% High Strength Carbon Shaft New Contour Race Strap Poles 2011 CR 100HS 100% High Strength Carbon Shaft New Contour Race Strap Race Handle Large Aero Basket (9mm) New Graphics

CR 70 70% Carbon Composite Shaft New Contour Race Strap Race Handle Poles 2011 CR 70 70% Carbon Composite Shaft New Contour Race Strap Race Handle 9mm Soft Snow Basket New Graphics

CR 40 40% Carbon Composite Shaft New Contour Race Strap Race Handle Poles 2011 CR 40 40% Carbon Composite Shaft New Contour Race Strap Race Handle 9mm Soft Snow Basket New Graphics

MADSHUS POLES 2011 Touring

CT 60 Carbon composite shaft Biathlon Strap Race Handle Poles 2011 CT 60 Carbon composite shaft Biathlon Strap Race Handle 10mm Soft Snow Basket New Graphics Black shaft Gunmetal pattern Silver chrome lettering

CT 20 New Entry-level pole. Carbon composite shaft Biathlon strap Poles 2011 CT 20 New Entry-level pole. Carbon composite shaft Biathlon strap Race Handle 10mm Soft Snow Basket New Graphics Black shaft Gunmetal pattern White lettering

MADSHUS POLES 2011 Junior & Kids

NCR JR Takedown of adult NCR 100 UHM 40% Carbon Composite Shaft Poles 2011 NCR JR Takedown of adult NCR 100 UHM 40% Carbon Composite Shaft New Contour Race Strap Race Handle Large Aero Basket (9mm) New Graphics

CT JR Touring Pole Composite shaft Biathlon strap Race Handle Poles 2011 CT JR Touring Pole Composite shaft Biathlon strap Race Handle 10mm Soft Snow Basket New Graphics Black shaft White lettering

Poles 2011 SuperKid Kids pole Carryover from C10

MADSHUS POLES Summary

Race Performance Series Poles 2011 Product Line 2011 Champion Series Race Performance Series Touring Junior / Kid Series Components Price level NCR 100UHM   NCR 100UHM KIT Champion Strap UHM Shaft CR 100HS UHM Basket - 10mm CR 70 NCR JR Powder Basket - 10mm CR 40 CT 60 Carryover from C10 CT JR CT 20 New graphic or parts New Model Superkid

Summary 2011 New NCR100UHM New Strap Stiffer Lighter Distinctive Look Poles 2011 Summary 2011 New NCR100UHM Stiffer Lighter Distinctive Look New Strap 3D Molded & Moldable Softer Easier entry/exit Easier to adjust

New Graphics & Strap for Race Poles New Touring Poles New Junior Summary 2011 New Graphics & Strap for Race Poles New Touring Poles Upgraded handle New Junior New 10mm baskets

Poles 2011 Product Line 2011