Nurturing Major Donors for Maximum Results

Major Gift Fund Raising is Important Securing Major Gifts grows organization’s programs. Major Gifts grow donor commitment. Major Gifts strengthen financial underpinnings of organization. Successful Major Gift Fund Raising improves Cost of Fund Raising ratio.

Successful Major Gift Fundraising: Requires involvement of ED and DoD. Demands additional emphasis on upgrading donors. Requires development of special communi- cation programs to major donors.

Motivation Donor Participation Invite people to participate in the mission and make an impact in their own community by using their financial resources. Financial Develop funds to strengthen, support, and grow the program and services offered through your organization. Environmental A strong base of committed donors inspires others to be generous.

Before you get started: Be sure your Board members are committed major donors. You, your CEO, and other members of the Executive Team must be major donors, as well. Set exciting goals for major donor fundraising. Develop a powerful case statement.

Your Board of Directors Must be major donors. Your organization must be one of each board members top three charities. Must be willing to assist in major donor fund raising as: – Advisors – Connectors – Solicitors

Your Executive Team Must be major donors. Your organization must be one of the top three charities your team supports. ED must be willing to solicit major gifts. Executive Team are spokespeople for your efforts.

Setting Goals Analyze your constituency for potential and interests. Define this effort as a one-time campaign or on-going support. Set inspiring but attainable goals. – Number of gifts. – Amount of income. – Amount of upgrades

Case Statement Brief history of organization What are you doing now What are your challenges What are your opportunities How much money is necessary to meet challenges and take advantage of opportunities What are giving and naming opportunities for donors INSPIRE AND MOTIVATE!!!

Want to Know More? Contact Richard Felton, President Matthew Five Sixteen