Twitter: The mental state of humankind Daniel Allen COMP 2903 X1 Fall 2010.

Slides:

Advertisements

Similar presentations

WillHelpYouOut.com Hits 1000 Let’s get Started.

Advertisements

Social Media –General Overview. Social media is..

December 3, 2009 Alan Knecht President/Founder Knechtology Inc. Search Engine Optimization & PR.

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

Stock Price Prediction Based on Social Network A survey Presented by: CHEN En.

Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA (650)

Privacy: Facebook, Twitter

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

Twitter Shingo Ichikawa. General Descriptions What is twitter? –Twitter is a free social networking and micro-blogging service that enables its users.

Fresh communication skills For the Society of Government Meeting Professionals Susan Rose, MSN, RN

Twitter – what is it? The School District of Haverford Township |

CS 315 – Web Search and Data Mining. Overview The power of crowdsourcing Predicting flu outbreaks Predicting “the present” through Google Insights! Predicting.

Social Media 101: Understanding the Basics Basic tools for entrepreneurs, small business owners, job seekers, and nonprofits © Copyright 2012 Secretary.

HOW SOCIAL MEDIA CAN INFLUENCE STATISTICS BY JAMES EGGERS.

How to make the most of your website: It’s one of your best marketing, branding, awareness tools.

Social Media and Public Housing --- Everything you wanted to know about social media but were afraid to ask.... “Being part of social media is now a MUST.

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

Twitter as an information source. Definition Microblog : share short messages (140 characters)... To communicate or to get information? Short history.

Computer Productivity Consulting Richard G. Myers Internet Information Information about the growth and impact of the Internet that is of interest to web.

How to Use Social Networking to Help Job Seekers By: Wendy Jo Moyer, WORKFORCE CENTRAL FLORIDA and Candace Moody, WorkSource.

Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.

Web 2.0: Concepts and Applications 5 Connecting People.

Web 2.0: Concepts and Applications 5 Connecting People.

Analysis of Twitter Data NIKHIL PURANIK CMSC 601 – Research Skills 25 th April 2011UNIVERSITY OF MARYLAND BALTIMORE COUNTY.

This workshop will provide attendees with a foundation knowledge of Facebook and Twitter and some examples of what can be achieved through implementing.

Social Networking Ottawa Lifelong Learning Fall 2009 Impact.

Benjamin Valdez MIS 304 Professor Fang Fang Cal State University San Marcos.

Web Resources Stephanie C. Ruben S. CSC101 wk 2..

SEO: Past, Present, Future Name Company Twitter. SEO Tips from Website Grader Lessons from 2,602,042 websites.

Patricia McEachern Kershen Bissette Cathi Brisart.

Twitter Mood Predicts the Stock Market Authors: Johan Bollen, Huina Mao, Xiao-Jun Zeng Presented By: Krishna Aswani Computing ID: ka5am.

Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.

Social Media For UK Businesses May 2010 David Clarke

Forecasting with Twitter data Presented by : Thusitha Chandrapala MARTA ARIAS, ARGIMIRO ARRATIA, and RAMON XURIGUERA.

First of all….. it’s never too late to start. “blogger” is not “viral” is not “avatar” is not.

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

Online Marketing & Social Media for Voluntary Organisations Mike Hughes Microsoft Ireland

PROPOSAL. Company Profile Private Firm founded 2006 by Jack Dorsey Based out of San Francisco Employees: 74 Industry: Mobile Social Network Service

C HAPTER Social Networking Using Twitter 7 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall.

Online Intelligence Solutions HOW CAN BIG DATA ANALYTICS HELP THE MEDIA BUSINESS? Mathieu Llorens – CEO – AT Internet Futur Media – June 27th Moscow.

LET’S WORK TOGETHER: Integrating Social Media, Online Marketing, and Outreach ALA Annual 2012 June 25, 2012 Marshall Breeding Independent Consultant, Author,

© Crown copyright Met Office Dissemination of warnings and forecasts – social networks 29 th November 2012 Sarah Davies, Met Office.

MASFAA Annual Conference June 17, 2010 Denise Cumbie and Wendy Hutchins.

Designing Ranking Systems for Consumer Reviews: The Economic Impact of Customer Sentiment in Electronic Markets Anindya Ghose Panagiotis Ipeirotis Stern.

American Cancer Society’s Relay For Life of Concord – 2010 Fundraising in Tough Times February 11, 2010.

Field monitors and Citizen journalists training day 2 By Aasim Zafar Khan.

Facebook Demographics 10 Largest Countries 1.United States156,820,080 2.India45,796,460 3.Brazil44,622,060 4.Indonesia42,684,840 5.Mexico33,088,000 6.Turkey30,991,820.

WIRED Week 3 Syllabus Update (next week) Readings Overview - Quick Review of Last Week’s IR Models (if time) - Evaluating IR Systems - Understanding Queries.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.

NLET Microblogging Jingjing Liu Xinyuan Sui Henna Heikkilä.

[Brief description of contents of eBook] [Insert your logo here]

Blogging Webinar LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!

Who’s Using What? Demographics in the online world.

Public Relations & Social Media

From SEO to “SEE” Carmen Cano April, 2012 …does it make a sound?" "If a tree falls in a forest and no one is around to hear it…

[Brief description of contents of eBook] [Insert logo here] Version 2.0.

Social Media Roundup Google+: The basics. Social Media RoundupAgenda This week’s Social Media Roundup examines Google+ and its impact on the social media.

Web leaders don’t redesign their websites every 3 years, they nourish them every day (734)

Tearna Powell & Shareka Jackson.  Twitter is a online social networking and microblogging service that allows users to send and receive messages via.

Twitter basics Andy Bechtel, associate professor School of Media and Journalism editdesk.wordpress.com.

Public Relations & Social Media. Public Relations What is.

Discover How Your Business Can Benefit from a Facebook Fanpage

Discover How Your Business Can Benefit from a Facebook Fanpage

3 Cases on Business Intelligence MIS

Overview Social media applications inform, educate, and entertain people through online (multi-)media A social networking application allows users to create.

How to Use Social Networking to Help Job Seekers

Social Media in a Changing World

Finding Trends with Visualizations

Presentation transcript:

Twitter: The mental state of humankind Daniel Allen COMP 2903 X1 Fall 2010

Overview What is Twitter? Twitter mood predicts the stock market Why is this important? Conclusions

What is Twitter?

Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now. twitter.com/about The ‘SMS of the Internet’Leslie D’Monte - Business Standard190 million visitors per month65 million tweets per dayAs of June 2010The ‘SMS of the Internet’Leslie D’Monte - Business Standard190 million visitors per month65 million tweets per dayAs of June 2010

What is Twitter? 140 character messages Sent via phone, web Related to microblogging Media outlets to deliver breaking news stories Businesses to offer product details, discounts Individuals to post personal messages «...Short burst[s] of inconsequential information...» Jack Dorsey, co-founder of Twitter Used by... Tweets are...

«Twitter mood predicts the stock market»

«Twitter Mood predicts the stock market» arXiv physics blog A publication of the MIT Technology Review Study conducted by researchers Johan Bollen, Huina Mao, and Xiao-Jun Zeng Analyzed 9.7 million tweets by 2.7 million tweeters, collected from 2008 Attempt to correlate between Twitter moods and Dow Jones Industrial Average (DJIA) Challenges lie in separating the noise from the useful

«Twitter Mood predicts the stock market» Google-Profile-of-Mood- States (GPOMS): Algorithm to analyze words and index them based on six different mood states - happiness, kindness, alertness, sureness, vitality and calmness

«Twitter Mood predicts the stock market» Found correlation between DJIA and calmness Accuracy of 87.6% in predicting up and down changes in closing values between 2 and 6 days later

«Twitter Mood predicts the stock market» Two main criticisms leveled at the work: Lack of plausible mechanism - no-one can explain precisely how or why the calmness index is related to the DJIA Twitter feeds used came from global sources - can tweeters in Timbuktu really affect the American stock market? Mirrors a similar study conducted in April, predicting box office earnings by analyzing film tweets

«Twitter Mood predicts the stock market» Research reveals a number of similar projects: Microsoft QuickView: Semantic search of tweets Microsoft Natural Language Computing Group Microsoft Research Asia Project Emporia: News-recommender system Microsoft Research Cambridge and FUSE Labs UK Twecan.com: Sentiment Analysis of Tweets Halifax, NS

Why is this important? Could see a transition from search engines to discovery engines, changing the way we search online No longer will you ask machines for search results - you’ll ask humanity Trending topics may drive decisions - but what will drive trends? Massive boon for marketers - tweet feeds described as «the mental state of humankind»

Conclusion Twitter feeds can be used to keep a finger on the public pulse May be used to find predictors for even the most variable systems Lots of research on how to harness this massive volume of data Technologies coming out of these projects may change how we search, decide and market

FIN

References ArXiv.org. Cornell University Library. Web. 26 Oct Bollen, Johan, Huina Mao, and Xiao-Jun Zeng. "Twitter Mood Predicts the Stock Market." Diss. Indiana University, Abstract. ArXiv.org. Cornell University Library, 14 Oct Web. 26 Oct abs/ >. Bollen, Johan. "Past Events - Complex Networks: Determining the Public Mood State by Analysis of Microblogging Posts." ISI Foundation. Institute for Scientific Exchange Foundation, 6 July Web. 26 Oct Bollen, Johan.news=FYZKLDDGUP7LAEEE3V8YDHK9HGUY56BK>. D'Monte, Leslie. "Swine Flu's Tweet Tweet Causes Online Flutter." Business Standard. 29 Apr Web. 26 Oct D'Monte, Leslie. "Swine Flu's Tweet Tweet Ca Knies, Rob. "Innovation Day: Past, Present, Future - Microsoft Research." Microsoft Research - Turning Ideas into Reality. Microsoft Corporation, 25 Oct Web. 26 Oct t, Present, Future - Microsoft Research." Microsoft Research - Turning Ideas into Reality. Micro Sarno, David. "Twitter Creator Jack Dorsey Illuminates the Site's Founding Document. Part I | Technology | Los Angeles Times." Top of the Ticket | Election Day Is One Week Away: Here's Your Voter Guide | Los Angeles Times. 18 Feb Web. 26 Oct | Election Day Is One Week Away: Here's Your Voter Guide | Los Angeles Times. 1 "Technology Review: Blogs: ArXiv Blog: Twitter Mood Predicts The Stock Market." Technology Review: The Authority on the Future of Technology. 18 Oct Web. 26 Oct "Technology Review: Blogs: ArXiv Blog: Twitter Used to Predict Box Office Revenues." Technology Review: The Authority on the Future of Technology. 1 Apr Web. 26 Oct hnology Review: Blogs: ArXiv Blog: Twitter Used to Predict Box Office R Twitter Inc. "About Twitter." Twitter Web. 26 Oct