SAP Run Better Tour Social Media Enablement Deck

©SAP AG All rights reserved. / Page 2 Create social media buzz about the SAP Run Better Tour* Drive social media audiences to the tour registration page; increase number of attendees Goals

©SAP AG All rights reserved. / Page 3 Follow the tour’s official social media channels  Twitter.com/SAPNorthAmerica  Facebook.com/SAPNorthAmerica  YouTube.com/SAPNorthAmerica Presenters: write at least one blog post promoting your session Attendees: write a blog about the sessions that pique your interest Employees: write a blog why you’re attending the tour, and encourage others to register If you’d like to promote your own content through any of our official channels, send drafted tweets, Facebook posts, and videos to and Pre-event How to get involved prior to the conference

©SAP AG All rights reserved. / Page 4 Twitter #SAPRBT is the official event hashtag - use this in your tweets, contribute to the Twitter conversation stream - set the hashtag as a search term in your Twitter platform, follow along live Tweet about why you’re attending the conference, encourage others to register Tweet the sessions you are most looking forward to Retweet content Get added to the Twitter Attendees List with the city you’re attending On Jan. 28 and Feb. 4, participate in #FollowFriday and Participate in Twitter polls, published Facebook “Like” the SAP North America Facebook page RSVP to the event invites Pre-event What you can do on Twitter and Facebook

©SAP AG All rights reserved. / Page 5 Pre-event Quality Examples for SAP RBT Promote your attendance content Use the official #SAPRBT hashtag

©SAP AG All rights reserved. / Page 6 On-site - Attendees What Should You Tweet About? Retweet content Live tweet the keynotes, remember to use the #SAPRBT hashtag Snap pictures at the event, upload to Twitter and post on Facebook wall Interact with other attendees, find them using the #SAPRBT hashtag – to each other and retweet their tour updates Tweet about the sessions you are attending Foursquare Check into the tour on Foursquare – Search for “SAP Run Better Tour – (Your City)”

©SAP AG All rights reserved. / Page 7 On-site - Presenters What Should You Tweet About? Retweet content Promote your session – Can you offer any sneak peeks? Interact with other attendees, find them using the #SAPRBT hashtag – to each other and retweet their tour updates Snap photos from inside the session, and upload to Twitter RT the most popular question in your session and provide an answer in a separate tweet Provide insight into the audience at your session – Example tweet: “Full house in my #SAPRBT session! Excited to get started with my is happy to promote your session send a drafted tweet to Foursquare Check into the tour on Foursquare – Search for “SAP Run Better City – (Your City)”

©SAP AG All rights reserved. / Page 8 On-site - SAP Employees What Should You Tweet About? Retweet content Offer commentary on popular topics - use hashtags: #mobility, #sustainability, #analytics Interact with other attendees, find them using the #SAPRBT hashtag - or retweet relevant updates Live tweet from the big-ticket events - Examples: Keynotes with Steven Lucas, Vishal Sikka “Overheard at #SAPRBT” - what are attendees talking about around you? Who else is there? Tweet about people you’ve spotted. Photos with other attendees, at the booths, etc. Organize and publicize a “tweet-up” Foursquare Check into the tour on Foursquare – Search for “SAP Run Better Tour – (Your City)”

©SAP AG All rights reserved. / Page 9 Quality Examples from SAPPHIRE NOW Tweet up + photo Promote your session Content Interact with other attendees, engage in conversation and other relevant accounts in a #FollowFriday tweet

©SAP AG All rights reserved. / Page 10 Measuring Success Metrics for measuring social media buzz Number of people who registered through social media Number of #SAPRBT hashtag mentions Increase in the number of Twitter followers and Facebook fans Number of Facebook RSVPs Number of YouTube video views Number of Twitpic photo views