Eye on the Prize

The Prize

TAKE ACTION BlogTwitter FacebookE-blast

Opened 1,117 Clicked TAKE ACTION Link 458

Blog Unique Page Views 223 Clicked TAKE ACTION Link 8

Twitter Tweets 7 Retweets 4 Twitter Accounts Reached 2,724

Facebook Post 1 Likes 2 Comments 7 Facebook Accounts Reached 602

The Breakdown Total Actions Taken:752 (2,556 legislators reached) - Actions Taken from e-blast: Actions Taken from blog: 8 TOTAL:168 took action from either Facebook or Twitter 25% of our advocacy messages were a result of social media!!!

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Traditional Media: s to Reporters

Social Media: Tweet & Facebook the Articles!

Social Media: Tweet & Facebook the Op-eds

Traditional Media: More Op-eds

Social Media: Get your Networks to Spread the Word!

Traditional Media: More Outlets Pick Up the Story

Social Media: Be Faster Than the Media

Social Media: Utilize Blogs too!

Be Creative…

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“I won the Coolest Person of the Year Award!”

Communicating Important News (Traditional) “Hi, Sally. Let’s meet at that diner later. But first, I won the Coolest Person of the Year Award!”

Communicating Important News (Traditional) “Andre, I won this amazing award today. I’m officially cool!”

Communicating Important News (Traditional) “In today’s top story, the Cool People Society announced this year’s recipient…”

Communicating Important News (Traditional) Coolest Person Awarded Washington State Resident Wins Top Honor

Communicating Important News These Days Keep s from cool people out of your spam filter. Add to your safe sender list.

Communicating Important News These Days guess who won coolest person of the year award? not me

Communicating Important News These Days MORE COOL DEMOCRATS THAN REPUBLICANS?

Communicating Important News These Days

31 INDIVIDUAL ADVOCATE Professional spokesperson State/local organization National organization

32 Account type: Individual, Personal Followed by: Largely personal network of individuals Connection to campaign: Personal and/or professional interest and network Megan NLIHC Research Director Joined Twitter in 2010 Following: 265 Followers: 68 Tweets: 121 INDIVIDUAL ADVOCATE OMES.ORG

33 INDIVIDUAL ADVOCATE // TWEET STYLE Personal voice and perspective Connects network to other sources Can share professional content/news from personal perspective OMES.ORG

INDIVIDUAL ADVOCATE 34 OMES.ORG TIPS Follow media, public figures and elected officials, organizations, and other professionals Find interesting tweets to share not just from your personal life, but from your professional life as well Use all the Twitter flair! hashtags, RT… CAMPAIGN TWEET “ASKS” Educate your network about the need for the NHTF& connect them to the campaign! Link to and other sources that can further educate individuals in your networkwww.unitedforhomes.org Share content that would catch the eye of an uninformed bystander Put your personal spin on it!

Professional spokesperson megan’s boss Account type: Individual, Professional Followed by: Unknown individuals, organizations, professional peers Connection to campaign: Professional Sheila President and CEO of NLIHC Joined Twitter in 2012 Following: 888 Followers: 434 Tweets: OMES.ORG

PROFESSIONAL SPOKESPERSON // TWEET STYLE Personal voice and perspective, but professional content More focused opinions, higher level of analysis Sharing more insider information 36 OMES.ORG

TIPS Connect with peers, economists, key figures, elected officials Read Twitter for news and opinions Interact with other professionals, the media Use Twitter as a thoughtful microphone Involve your communications team! Offer analysis, commentary CAMPAIGN TWEET “ASKS” Spark debate; get people to think and talk about it! No longer just spreading the word, but providing it Use Twitter to help influence public opinion Offer analysis A tweet is quotable – this is your commentary Professional spokesperson megan’s boss 37 OMES.ORG

LOCAL/STATE ORGANIZATION PARTNERS WITH MEGAN’S OFFICE Account type: Professional Followed by: Constituents, professional peers, state followers Connection to campaign: Professional Washington Low Income Housing NLIHC State Partner Been on Twitter since 2010 Following: 697 Followers: 1,222 Tweets: 2, OMES.ORG

LOCAL/STATE ORGANIZATION // TWEET STYLE Voice of the organization, covers broad range of topics Sharing state-specific news, or customizing content for state Speaking to interests of constituents 39 OMES.ORG

TIPS Follow accounts on the national and local level – media, elected officials, peers You can follow your followers (constituents) RT national level tweets – but adapt with your local spin Be interactive! CAMPAIGN TWEET “ASKS” Seek endorsers and co-sponsors! Educate media and your elected officials. Tweet directly to media; send pitches for a local story Tweet directly at your elected officials; ask your Representative to co- sponsor! Showcasing your local support Educate your followers about the campaign; use links and #unitedforhomes LOCAL/STATE ORGANIZATION PARTNERS WITH MEGAN’S OFFICE 40 OMES.ORG

NATIONAL ORGANIZATION MEGAN’S OFFICE Account type: Professional Followed by: Full range Connection to campaign: Professional National Low Income Housing Been on Twitter since 2009 Following: 531 Followers: 2,777 Tweets: 3, OMES.ORG

NATIONAL ORGANIZATION // TWEET STYLE Sharing resources Retweet, Retweet, Retweet Large campaign updates Inside scoop and general education 42 OMES.ORG

STEPS Follow national public and elected officials Follow state level affiliates Respond to your constituents in tweets Interact and engage CAMPAIGN TWEET “ASKS” Seek endorsers and co-sponsors! Educate media and your elected officials. Sharing broad campaign updates Find a way to connect other interest groups in your network to the campaign Seek endorsements and co-sponsors Showcasing the campaign’s broad support Use your network to raise awareness on the campaign and foster more support 43 OMES.ORG NATIONAL ORGANIZATION MEGAN’S OFFICE