Taking Social Media to the Next Level OCTS – Andrea Gonzalez Feb. 11, 2013

Agenda Review Promoting your page Incorporating events Scheduling posts Facebook tricks Analytics Twitter tricks Shortening links How to resources

Bookmark this page! CAES Social Media Info rces/social-media rces/social-mediaPoliciesDirectory Archived trainings

Session 1 Review Have a goal and a strategy Have co-admins doesn’t have to be CAES employee Make sure to say the county/city/state We’ve added blog support! Need permission to post photos Don’t use minors’ names If you have an account, use it! Consolidate accounts Don’t be afraid to try

Session 1 Review Facebook Should use page or group Use privacy settings! 4-H: closed group; no users under 13 Twitter Use a short username/handle 4-H: protected accounts

Use the chat box or “raise your hand.” Questions?

Spread the word If people don’t know about your account? What’s the point? Post links on your county webpage Post links to other accounts on your social media accounts Include link in your signature Ask people to share your account Follow related accounts

Webpage links and feeds

signature hyperlinks mail-message-signature-HA aspx mail-message-signature-HA aspx twitter-icons-to-your- -signature-HA aspx twitter-icons-to-your- -signature-HA aspx

Use the chat box or “raise your hand.” Questions?

Events Use Facebook to promote events Post status Link to Extension Calendar, flyer, website Post flier as a picture Create event through page or group Pages: Groups:

Facebook Event Can invite friends from personal account or members of a group Will need to promote event link to get people to RSVP More info on events:

Events Use Twitter to promote events Create a hashtag #AgForecast Tweet links Tweet pictures at event “Live Tweet”

#Hashtag Use something short No spaces Will need to promote in order to get people to use More info on hashtags: what-are-hashtags-symbols what-are-hashtags-symbols what-are-hashtags-symbols

Use the chat box or “raise your hand.” Questions?

Post ahead Hootsuite Facebook pages: Schedule posts: See scheduled posts: Twitter:TweetDeck

Schedule Use third party tool. Don’t forget to interact!

Use the chat box or “raise your hand.” Questions?

Facebook Features Personalized addresses Pages: Groups: VS.

Pin posts Keep an important post at the top so it doesn’t get lost. How to: Pages: p/ / p/ / p/ / Groups: p/ / p/ / p/ / To unpin, repeat steps of pinned post, but instead select “unpin.”

Post as yourself How to tell: Look at Thumbnail Post vs. Status help/ / help/ /

“Like” as a page Use “cog” Choose “Like as Your Page”

Timeline Photos Reposition: ebook.com/hel p/ / ebook.com/hel p/ /

Facebook Question Create a poll for (a) pages or (b) groups Add poll options = answer choices Can leave comments elp/facebookquestions elp/facebookquestions A B

User Insights Track your page’s progress Follower demographics Post popularity Export data Learn more:

Group Features Message members Create an address Share Files and Docs Upload file: Create Doc:

Change group icon 1.Click “Cog” 2.Select “Edit Group Settings” 3.Use drop down arrow next to group name 4.Choose appropriate icon 5.Save

Change group pictures 1.Hover over top right thumbnail 2.Choose a photo 3.Drag to reposition 4.Save changes

Privacy For Pages: / / / / For Groups: / / / /Basics: / /

Use the chat box or “raise your hand.” Questions?

Twitter Features How to see retweets and mentions: basics/topics/111-features/articles/ about-the- activity-and-interactions-tabs basics/topics/111-features/articles/ about-the- activity-and-interactions-tabs Include pictures in a tweet: basics/topics/109-tweets-messages/articles/ how- to-include-pictures-in-tweets basics/topics/109-tweets-messages/articles/ how- to-include-pictures-in-tweets

Link to a tweet Want to share a specific tweet? Get the URL: twitter- basics/topics/109- tweets- messages/articles/ how-to-link- directly-to-an- individual-tweet twitter- basics/topics/109- tweets- messages/articles/ how-to-link- directly-to-an- individual-tweet

Twitter Features How to include links: links-urls-in-tweets links-urls-in-tweets Will automatically shorten Can also use bit.ly or Hootsuite to shorten links. Can track clicks (not very easy).

Use the chat box or “raise your hand.” Questions?

Additional Resources 50 social media marketing tips: marketing-tips-and-tactics/ marketing-tips-and-tactics/ marketing-tips-and-tactics/ Facebook tips: About Pages: About Groups:

Additional Resources Twitter Basics: twitter-basics/topics/104-welcome-to-twitter- support/articles/13920-get-to-know-twitter-new-user-faq twitter-basics/topics/104-welcome-to-twitter- support/articles/13920-get-to-know-twitter-new-user-faqhttp://support.twitter.com/groups/31- twitter-basics/topics/104-welcome-to-twitter- support/articles/13920-get-to-know-twitter-new-user-faq Hootsuite: TweetDeck: sms-and-mobile/topics/177- tweetdeck/articles/ getting-started-with- tweetdeck sms-and-mobile/topics/177- tweetdeck/articles/ getting-started-with- tweetdeckhttp://support.twitter.com/groups/34-apps- sms-and-mobile/topics/177- tweetdeck/articles/ getting-started-with- tweetdeck

Contact me Andrea Gonzalez