Building Corporate Relationships using Social media THE SALVATION ARMY 2012 CRD CONFERENCE

Social Media

It’s either this... ✤ Expectations versus results. ✤ Stories & Audiences. ✤ Twitter & Facebook. ✤ Photos & Video. ✤ Your stories so I can steal them. ✤ Expectations versus results. ✤ Stories & Audiences. ✤ Twitter & Facebook. ✤ Photos & Video. ✤ Your stories so I can steal them.

...or this.

Expectations vs Results

A long Obedience in the same direction

Story Matters!

Telling Stories ✤ Social Media works when we make it easy for us to tell our stories and allows our friends/followers/donors to tell their stories. ✤ Social Media doesn’t work when we make it all about us. ✤ Social Media works when we make it easy for us to tell our stories and allows our friends/followers/donors to tell their stories. ✤ Social Media doesn’t work when we make it all about us.

Common Reasons Organizations Fail At Social Media Common Reasons Organizations Fail At Social Media ✤ Broadcasting instead of having a conversation. ✤ The Set It And Forget it syndrome. ✤ Being boring and unremarkable. ✤ Broadcasting instead of having a conversation. ✤ The Set It And Forget it syndrome. ✤ Being boring and unremarkable.

The People Formerly Known as the Audience ✤ The don’t want to listen to us. They want to speak. ✤ They don’t want to passively receive information. They want to interact. ✤ They don’t want to consume content. They want to create. ✤ The don’t want to listen to us. They want to speak. ✤ They don’t want to passively receive information. They want to interact. ✤ They don’t want to consume content. They want to create.

“For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.” ~ Chris Anderson, The Long Tail “For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.” ~ Chris Anderson, The Long Tail

DreamhostDreamhost

SonySony

Twitter #’s ✤ Twitter accounts approaching 200 million. ✤ # of users increases 460,000 per day. ✤ Americans send 55 million tweets per day. ✤ 177 million tweets were sent the day of the Japan earthquake. ✤ 25% of the traffic comes from Twitter.com ✤ 75% comes from sources like: blogs, websites, mobile apps, and tools like HootSuite. ✤ Twitter accounts approaching 200 million. ✤ # of users increases 460,000 per day. ✤ Americans send 55 million tweets per day. ✤ 177 million tweets were sent the day of the Japan earthquake. ✤ 25% of the traffic comes from Twitter.com ✤ 75% comes from sources like: blogs, websites, mobile apps, and tools like HootSuite.

how to benefit and engage sponsors: ✤ Track information related to your cause or specific keywords. ✤ Listen to what people are saying about you and your cause. ✤ Notify your followers about critical updates. ✤ Announce new blog posts. ✤ Tweet photos of your corporate sponsors in action. ✤ Update campaign results and thank your donors. ✤ Tweet when your sponsors do nice things for other organizations. ✤ Tweet service milestones and thank a sponsor! ✤ Track information related to your cause or specific keywords. ✤ Listen to what people are saying about you and your cause. ✤ Notify your followers about critical updates. ✤ Announce new blog posts. ✤ Tweet photos of your corporate sponsors in action. ✤ Update campaign results and thank your donors. ✤ Tweet when your sponsors do nice things for other organizations. ✤ Tweet service milestones and thank a sponsor!

Hashtags (#) ✤ Allows you to track conversations and be tracked. ✤ #cancer ✤ #homelessness ✤ #raceforthecure ✤ #DTMG (Doing the Most Good) ✤ Allows you to track conversations and be tracked. ✤ #cancer ✤ #homelessness ✤ #raceforthecure ✤ #DTMG (Doing the Most Good)

✤ Thank your followers by name by including ✤ symbol in front of the name creates a clickable link in your feed and theirs. ✤ Thank your followers by name by including ✤ symbol in front of the name creates a clickable link in your feed and theirs.

Getting More Out of Twitter ✤ Strategically follow people. ✤ Measure your influence. ✤ Tweet at different times during the day. ✤ Follow people back, and track relevant #hashtags. ✤ Tweet Links and ReTweet people! ✤ Strategically follow people. ✤ Measure your influence. ✤ Tweet at different times during the day. ✤ Follow people back, and track relevant #hashtags. ✤ Tweet Links and ReTweet people!

More Twips! ✤ Research your audience and be authentic. ✤ Play Nice- Retweet and say thanks for ✤ Follow your followers! ✤ Tweet blog posts. ✤ Don’t use auto-responders. ✤ Schedule tweets throughout the day. ✤ Tweet what your sponsors are doing! ✤ Research your audience and be authentic. ✤ Play Nice- Retweet and say thanks for ✤ Follow your followers! ✤ Tweet blog posts. ✤ Don’t use auto-responders. ✤ Schedule tweets throughout the day. ✤ Tweet what your sponsors are doing!

Who should we follow? ✤ Me, of course! ✤ Similar organizations. ✤ Your corporate sponsors and foundations that support you. ✤ Volunteers and Staff. ✤ Local elected officials. ✤ Influential “Tweeps” in your area. ✤ Local TV, radio, and print reporters. ✤ Your followers! ✤ Me, of course! ✤ Similar organizations. ✤ Your corporate sponsors and foundations that support you. ✤ Volunteers and Staff. ✤ Local elected officials. ✤ Influential “Tweeps” in your area. ✤ Local TV, radio, and print reporters. ✤ Your followers!

1 Tweet = 4,000 Coats

Snowman Showdown

FacebookFacebook ✤ 845 Million Users (80% outside U.S & Canada) ✤ 200+ Million using by mobile phone ✤ 30 Billion pieces of content shared per month ✤ 700 Billion minutes per month! ✤ 845 Million Users (80% outside U.S & Canada) ✤ 200+ Million using by mobile phone ✤ 30 Billion pieces of content shared per month ✤ 700 Billion minutes per month!

4444

4545

Slacktivism!Slacktivism!

Facebook Best Practices ✤ “Like” your fans, your board, your corporate sponsors. ✤ Import video and pictures and/or use the Flickr and YouTube Apps. ✤ Post links to any media stories about your organization. Steal your employees’ time back! ✤ Add a fanbox to your blog or home page. ✤ Use in wall posts to acknowledge fans, sponsors. ✤ Use Milestones and Pinned Posts to highlight sponsorships and events. ✤ “Like” your fans, your board, your corporate sponsors. ✤ Import video and pictures and/or use the Flickr and YouTube Apps. ✤ Post links to any media stories about your organization. Steal your employees’ time back! ✤ Add a fanbox to your blog or home page. ✤ Use in wall posts to acknowledge fans, sponsors. ✤ Use Milestones and Pinned Posts to highlight sponsorships and events.

Flickr & YouTube

FlickrFlickr ✤ Organize in Sets and Collections. ✤ Tag your photos and name them. ✤ Pay attention to what photos bring people to your website. ✤ Share your photos with the media, your donors, followers, etc. ✤ Share other people’s photos as well. ✤ Organize in Sets and Collections. ✤ Tag your photos and name them. ✤ Pay attention to what photos bring people to your website. ✤ Share your photos with the media, your donors, followers, etc. ✤ Share other people’s photos as well.

9292

9494

9696

Animoto Sample

more pudding

??