US Army Corps of Engineers BUILDING STRONG ® Joyce McDonald Sandra Hudson Corporate Communications Office Savannah District May 20, 2010 Web and Social Media Opportunities South Atlantic Region Program Review
BUILDING STRONG ® SAS Website Find Contracting Opportunities on
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SAS Social Media Twitter Facebook YouTube Blogspot
BUILDING STRONG ® What is Twitter? Micro-blogging site ► Messages with 140 characters or less Like text-messaging ► Super-charged 75 million users ► Study by RJMetrics – Jan 2010 Savannah District account ► 401 followers
BUILDING STRONG ® How do people receive Twitter? One Twitter message goes to all users at once “Followers” receive “tweets” via: ► Twitter account ► Blackberry ► Cell phones ► Signing up for RSS feeds
BUILDING STRONG ® Twitter Terminology Twitter ► service that enables its users to send and read messages known as tweets. Tweet ► tweets are a text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. The message itself is referred to as a "tweet;“ the user is said to have "tweeted.“ Follow ► Choosing whose information you wish to receive. If you follow someone, you automatically receive that person's Twitter updates. Each time that person posts an update on Twitter, it appears on your Twitter home page. Retweet (RT) ► A retweet is when you share the tweet of one user with all of your Twitter followers. Sharing info from one audience to another. Message begins with (RT) to let people know you are passing along someone else’s tweet.
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Who Twitter Lists ► General Population – 187 ► Engineering Related Orgs – 165 ► Local Business/Military Orgs– 30 ► Other Corps Accounts – 26 ► Media - 30
BUILDING STRONG ® Why use Twitter? Business Opportunities ► Faster, delivered communication method ► Today’s business world expects modern communication like Twitter ► Keeps us up-to-date since we are a technology-driven organization ► Re-enforces transparency as part of our business process ► Find and share resources ► Connect with partners, stakeholders and citizens ► Commander supported
BUILDING STRONG ® What do we Tweet? Contracting Opportunities Regulatory Announcements Job Openings News Releases
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Charleston District and Twitter Post presolicitations, solicitations, sources sought and awards
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SAS Social Media Twitter Facebook YouTube Blogspot
BUILDING STRONG ® Corporate Communications Office Joyce McDonald Corporate Communications Officer Sandra Hudson Broadcast Journalist / Social Media