How to Bring Business into your Nutrition Club Brook Kirwin The FUSE June 2009.

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Presentation transcript:

How to Bring Business into your Nutrition Club Brook Kirwin The FUSE June 2009

My Story…

Your WHY statement… “If we did all the things we are capable of doing, we would literally astound ourselves” - Thomas A. Edison

IRELAND!!

Herbalife De Portugal!

Meet Punkin!

“Want to see my nutrition club?”

You have attended a training… You have attended a training… You have found a location… You have found a location… You have painted the walls… You have painted the walls… You have built out your kitchen… You have built out your kitchen… You have mastered the WOW shake… You have mastered the WOW shake… You have put up your sign… You have put up your sign… You have hung up all your posters… You have hung up all your posters… NOW WHAT….

How do you drive business into your Nutrition Club? Invites Bring 3 get 1 FREE Inservices Community Networking

The Art of the Invitation What is an invite? – An invitation to come into the club and try a shake – Sizzler cards, rack cards, flyers for your club – Examples of invites Annie Renfroe, Dalt Collins Car flyer vs. Personal Invitation – Invitation is personally handed to someone – Flyer is left on a car of community announcement board

Bring 3 Get 1 FREE! What is it? – Built in referral program to increase your club membership – Designed to promote your club in the community – It’s FREE! Saves on your advertising $$

Bring 3 Get 1 FREE! How it works? – EVERY member that walks in the club is given a referral card to begin their quest for a FREE shake! – Use a referral card box or referral binder – Have sizzler cards out and available for your members to take – New clubs - start from day 1 – Existing clubs – great method to blend into your club

Bring 3 Get 1 FREE! Why it WORKS… – Gets club members involved – Members feel responsible for the growth of the club. – Builds comrade among club members – Promotes free shakes to members sitting in your club – Built in referral coordinator – Leveraging your time as a club owner Member are handing out invites for you!

What is an In Service? An opportunity to introduce your nutrition club to area businesses Allow employees and staff members to sample FREE shakes

1. We bring the club to you 2. Drop off Shake samples 3.Highlight a Company Options for Inservices

Visit a business For minutes Offer free 8 oz. shakes Not a formal meeting Done in the business lunchroom/break room “Interactive Classroom Learning and Education” Engage all senses using the wall of shame Option 1: We Bring the Club to You!

Option 2: Drop off Shake Samples Call a business and ask how many employees they have and set up a date for your inservice On that day, drop off FREE shake and tea samples No formal presentation. Don’t forget to leave invitations, rack cards, product catalogs and business cards

Option 3: Company Highlight 1 owner clubs who are not able to leave their location to do an inservice Call or stop by a company that you would like to break into and drop off invitations to your club Explain: – Wednesday June 10 th is Woodland Middle School Day – Any employee or staff member that comes into the club on that date receives a free shake, tea and aloe Dawn Jensch – 4 th Street Fusion

1.Opportunity to tell your Story 2.Invite them to our club to experience the Nutrition Club atmosphere 3.Sign them up for a wellness evaluation 4.Present Program 5.Take Home Product 6.Increase volume!!! 7.Increase royalty!!! Primary Take Away of Inservice

Marketing You and Your Nutrition Club Facebook – As of April, over 200 million users – Fastest growing segment is 35 years old and older – Business page vs. personal page Linkedin – Can be found by Google search – Known as a business networking site Twitter – Users “tweet” by answering the question “what are you doing?” – Use your tweet to talk about a new shake flavor or a great product testimonial

Networking in Your community Chamber BNI Rotary Church Book Groups Parent Groups Sports Teams

You have attended a training… You have attended a training… You have found a location… You have found a location… You have painted the walls… You have painted the walls… You have built out your kitchen… You have built out your kitchen… You have mastered the WOW shake… You have mastered the WOW shake… You have put up your sign… You have put up your sign… You have hung up all your posters… You have hung up all your posters… NOW WHAT….