Who are You Online? An Advisory Discussion February

Are You Jeopardizing Your Future? 2

Facts You Should Know The FTC ruled that Facebook, and other social media sites, may now archive 7 years of a person’s online activity. These posts can be used by colleges and employers for background checks on prospective students and employees. A study by Microsoft showed that over 70% of employers have screened out potential employees based on information they have found online. 3

Today We are Focusing on These Four Things Digital Footprint Digital Reputation Digital Responsibility Digital Management 4

Your Digital Footprint What is it? All the information online either posted by you or by those with access to your social media sites. It’s what people learn about you on the internet based on What you search, where you search, what you post and what others post about you or in response to you. (you, your friends, your frenemies…). 5

Do You Get Around? The larger your digital footprint, the more information there is available about you to others. Blogs, Facebook, SNS, chat rooms, websites, YouTube, Flickr, s, twitter, cell phones, Instagram, etc. 6

But My Posts are Private! You Wish! There are always ways to get around privacy settings. The information you post or others post about you can be searched, copied, and passed on so that it plays to a large invisible audience. Sarah thought it was private. 7

This Must be Generation WHY “I never understood why girls who do hair usually have the worst hair ever.” — Nik Richie, founder of TheDirty.com Formspring.me creates unnecessary emotional risks. It legitimizes cybercruelty and divorces kids from responsibility for their words. --Rachel Simmons Burn Book's mobile application allows you to anonymously post burns about people, verify other people's burns, and search for burned individuals. Burn Book online allows you to burn, view, rate, and share a "burned" individual's profile. 8

Who Cares? You should. You are establishing a digital reputation based on your digital footprint. It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. Warren Buffett 9

Digital Reputation 10

69% of Employers have rejected a candidate based on something they saw on a social networking site, such as Facebook. Posted inappropriate comments or photos Posted content about them drinking or using drugs Posted negative remarks about others Showed poor communication skills Made racial or discriminatory comments Lied about qualifications Shared confidential information about employers or colleagues 11

But there’s good news! Data shows employers also hired candidates based on something they saw on a social networking site. 39% found the applicants profile provided a positive impression of their personality and fit within the organization 36% found the applicant’s profile supported candidates professional qualifications 36% determined the candidate was creative based on posts, blogs or websites 33% found the candidate showed solid communication skills 34% were impressed by the good comments/references posted by others 24% were impressed that the candidate posted about awards and accolades received. 33% felt the candidate was well-rounded based on his/her posts 12

The Importance of Taking Pride in Your Digital Footprint

Digital Responsibility 1. Don’t be a DIGITAL DUMMY: Be smart about what you post on the Web and what you say to or about others. Get real! The Web is public and permanent. 2. Don’t be a DIGITAL GOSSIP: Talking about others in a negative way makes you look petty and shallow. 3. Don’t be DIGITAL WEAK SAUCE: Don't let friends influence your better judgment. If someone posts something that you view as inappropriate, don’t join the conversation unless it is in an attempt to encourage mature and responsible comments. 14

4. Don’t be a DIGITAL DIVA/DIVO: Provocative and sexy names and pictures can draw attention from people you don't want in your life. Plus, sexting or posting or sending provocative photos of yourself or others can get you into serious legal trouble. Remember what happened to Weiner? 15

5. Don’t be a DIGITAL DAREDEVIL: Be careful about the sites and chat rooms you visit. There is too much at stake. You may find yourself connected with people who can destroy your digital reputation. 6. Don’t be a DIGITAL CREEPER: Be careful what you download or look at, even for a laugh. The trail you leave becomes part of your digital footprint. 16

7. Don’t be a Digital Mean Girl/Boy Don’t hide behind your computer by harassing or insulting others online. What will your digital posts say about you as a person? 17

8. Lastly, don’t be a DIGITAL DORK! Information about you on the Internet can be difficult or impossible to remove, and it can often become a permanent part of your online image. Like a Justin Bieber tattoo on your thigh, an embarrassing post or tweet can last a lifetime. 18

BRAINSTORM In small groups, brainstorm what you can do to create a desirable digital reputation? Think about how you can manage and build your digital reputation. What is your digital responsibility to not only yourself, but to others as well? 19