FLORIDA STATE UNIVERSITY College of Communication & Information Your Digital Footprint Michael Helfrich Milton Ramer Courtney Lisenbee MH

FLORIDA STATE UNIVERSITY College of Communication & Information Who are we? Name, Major, Current Internships, Career Goals, etc! MH

FLORIDA STATE UNIVERSITY College of Communication & Information Overview What is a digital footprint? What does your footprint look like? Reasons you should care How to be safe Managing your digital footprint MH

FLORIDA STATE UNIVERSITY College of Communication & Information What is a Digital Footprint? A digital footprint is a trail of data left behind on digital services. A footprint can include a text message, picture, tweet, post, video, etc… MR

FLORIDA STATE UNIVERSITY College of Communication & Information Why do I care? You are leaving behind a trace of what you’ve done and what you’ll do. Employers (and the GOVT) will perform a search to learn more about you and your habits. Obviously, you want positive results, but that isn’t always the case. Brand yourself, market yourself, and be professional! MH

FLORIDA STATE UNIVERSITY College of Communication & Information What does my footprint look like? On your mobile device, Google your name. – Did you find anything pertaining to you? What did you find? Is it something you think should be showing up? – When you search on images, do you see pictures of yourself? Are these pictures professional or appropriate? MH

FLORIDA STATE UNIVERSITY College of Communication & Information Think for a moment… Where do you go on the web? What sort of image are you leaving behind? – In photos, comments, views, and opinions displayed online. MH

FLORIDA STATE UNIVERSITY College of Communication & Information Think for a moment… Is SNAPCHAT really private? How about VINE Who has my data on my iPhone (which app keeps it?) MH

FLORIDA STATE UNIVERSITY College of Communication & Information Digital Stalkers Are REAL Here’s a great example of how people can use your digital footprint to stalk you. YouTube: v=IqeOnfQmZPY Comedian Jack Vale uses Social Media to Expose the dangers of posting too much info online. MH

FLORIDA STATE UNIVERSITY College of Communication & Information EXIF Extraction EXIF (Exchangeable image file format) – Standard for images, sound, and video. Stores a ton of info in the picture – GPS (People can track you down with this!) – Date/Time – Camera Make/Model When you post online, make sure the GPS info is stripped! Sites/Apps/Software to remove EXIF data – You can also disable this function on most phones! MR

FLORIDA STATE UNIVERSITY College of Communication & Information EXIF Extraction Example MR

FLORIDA STATE UNIVERSITY College of Communication & Information Separating your Personal and Professional Life Professional – Use your real name and post acceptable content. – Post content that pertains to your professional life. – What do you want Colleges to see – What do you want Employers to see MR

FLORIDA STATE UNIVERSITY College of Communication & Information Separating your Personal and Professional Life Personal – Create profiles with an alternate name that you can share with your friends. – Still be mature and safe on these profiles. MR

FLORIDA STATE UNIVERSITY College of Communication & Information Create an Active Digital Footprint An active digital footprint is data intentionally submitted online. Post about topics you know about Share new thoughts, ideas, or opinions make a positive impact CL

FLORIDA STATE UNIVERSITY College of Communication & Information Use Social Media… Join LinkedIn to post your resume and network professionally Create a Twitter account and tweet new ideas Use Facebook to share articles, accomplishments, research, etc… CL

FLORIDA STATE UNIVERSITY College of Communication & Information Social Media Tips for Protection Slow Down. Think. Consider. Do not post inappropriate pictures Edit and revise posts for grammatical errors – credibility. Do not accept friend requests from people you do not know Never give out personal information Represent and Brand yourself positively CL

FLORIDA STATE UNIVERSITY College of Communication & Information Be Responsible! Your content affects more than just you! – When you post pictures with friends, you put them at risk. (how?) – Always post appropriate content on social media outlets. – Your opinion can still hurt you. Be neutral. – Think before you post! CL

FLORIDA STATE UNIVERSITY College of Communication & Information Be Responsible! When was the LAST TIME you went somewhere and someone DID NOT HAVE A CELL PHONE? All the breaking news always comes with someone’s cell pics Every time someone gets arrested, reporters Google them and check their digital life for info CL

FLORIDA STATE UNIVERSITY College of Communication & Information Summing It Up Be smart! Your name is your reputation. If you post questionable content, it will follow you and it will cause problems in the future! YouTube: hcN7wU Tom Scott gives a brief, yet elaborate overview of your digital footprint. MR

FLORIDA STATE UNIVERSITY College of Communication & Information Summing It Up MR

FLORIDA STATE UNIVERSITY College of Communication & Information Questions? @STARSCorps