Trick or Tweet: Following and Sharing Science News Using Social Media Tanya Lewis Staff Writer, Live Science ICSTI Winter Meeting February 22,

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Presentation transcript:

Trick or Tweet: Following and Sharing Science News Using Social Media Tanya Lewis Staff Writer, Live Science ICSTI Winter Meeting February 22, Facebook Google+FacebookGoogle+

Talk Outline Why use social media? Social media strategies Absorb, Share, Engage Platforms Twitter Facebook Google+ Summary

Why Use Social Media? Be part of the global conversation Find your audience Promote your/your institution’s work Pitch/generate story ideas Cultivate professional contacts

Social Media Strategies Absorb Share Engage

Absorb… Twitter is the new newspaper Keep up with trends Find story ideas

Share… Share your own content Highlight the work of others Weigh in on news/current events/trends Become an authority

Engage… Cultivate followers/friends/connections Be a part of the conversation Crowdsource Measure your impact

Identify key sources to follow Tweet early and tweet often Share content (e.g. links) Tweet with personality Images are your friend Don’t be a megaphone Organize your feed (Tweetdeck, Hootsuite) Don’t let it swallow you

Cultivate a dedicated audience Be more selective in posts Think outside the page Make use of image-friendly format Measure engagement with “likes” Professional vs. personal use

Facebook for professionals? Target posts to specific circles Measure engagement in “+1s” Use it if it works for you

Summary Absorb, Share, Engage Focus on a few platforms Participate regularly Don’t be overwhelmed

@Questions#?