Know how. Know now. Using Twitter to Engage with Your Customers Jenny Rees UNL Extension

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Presentation transcript:

Know how. Know now. Using Twitter to Engage with Your Customers Jenny Rees UNL Extension

Know how. Know now. Objectives:  Learn What Twitter is  How to build and monitor your company brand  How Twitter can be used to engage your customers

Know how. Know now.

Twitter Terminology Twitter Handle: Your Twitter name which begins with symbol. Consider as part of your branding strategy. Consider length. Tweet: Your message in 140 characters. Re-Tweet: Sharing the message with one’s followers. Followers: People who view what you say-they don’t need permission unless you change your security settings. Tweep: People who tweet.

Direct Messages ( ) Twitter Settings Compose a new tweet

Know how. Know now. Direct Messages ( ) Twitter Settings Compose a new tweet

Hashtags A way to easily search for keywords, phrases, monitor brands, etc. on Twitter. Have a # sign before the word. Examples include: #beef #food #plant14 #harvest14 #agchat #water Using hashtags helps spread your message to more people. Important to know key words/phrases within the industry you’re working.

What are Your Goals?

Engage Your Customers People like to interact with a person behind the brand. Ask customers their thoughts. Use their twitter handles. Don’t always be selling something other than yourself. Listen to what they’re saying.

Monitoring/Building Your Brand Google Analytics Largest following: Crowdbooster or SocialBro

Know how. Know now. Jenny Rees Blog: Twitter: LinkedIn: Pinterest: