Social Media Advocacy AAUW Public Policy Department, 2014

Meet Liz! Liz Owens is the political media coordinator in AAUW’s policy shop. Liz creates the social media content for the policy department, including tweets, Facebook posts, and shareable images. The bulk of this content lobbies members of Congress on AAUW priorities. on Twitter to learn

Allows you to engage in new learning and connect with other smart professionals, virtually The AAUW Colorado eNetwork branch invites all those interested in supporting a strong future for women in our communities to participate in webinars, book discussions, and advocacy! Meet your hosts!

Why Use Social Media for Advocacy?  Public message.  Easy access to influencers/officials.  No cost.  Connection-building.  Available 24/7 – you can fit it into your schedule!

Goals of Social Media Advocacy 1. Increase visibility for a policy position. 2. Influence policymakers and constituents. 3. Recruit new activists.

Ways to Use Facebook for Advocacy  Spread information about your issue or cause.  Share items that ask folks to take action.  Take over a politician’s page.

Example: Spread Information

Example: Ask for Action

Example: Take Over

Ways to Use Twitter for Advocacy  Spread information about your issue or cause. Consider using a tweetchat or a Twitter storm to broaden the reach.  Share items that ask folks to take action.  Tweet at politicians.  Ask influencers to tweet your message.

Example: Spread Information

Example: Ask for Action  Tell Congress to restore unemployment insurance for Americans seeking work in this economy bit.ly/1gAVEHa #RenewUI bit.ly/1gAVEHa  It’s time for Congress to get back to work helping Americans get back to work bit.ly/1gAVEHa #RenewUIbit.ly/1gAVEHa  Why would we cut something that kept almost 2 million people from falling into poverty? bit.ly/1gAVEHa #RenewUI  For every $1 spent on unemployment benefits, $2 are pumped back into the economy. So let’s #RenewUI bit.ly/1gAVEHa bit.ly/1gAVEHa  Tell Congress to extend emergency unemployment insurance benefits! bit.ly/1gAVEHa #RenewUIbit.ly/1gAVEHa

Example: Tweet at Politicians

Example: Influencers Share Message

Example: All. Those. Goals.

Pay Attention to Metrics & Be Strategic!  Bitly: Use to make shortened links for Facebook & Twitter and to track clicks. Bitly  Facebook  Use Facebook Insights  Aim for at least 5 percent engagement rate  Activity Log (schedule your posts)  Twitter  Twitter Analytics (best-performing tweets) Twitter Analytics  Tweriod (when to tweet) Tweriod  Hootsuite (schedule tweets) Hootsuite

Things You Can Do RIGHT AWAY  Strategize about your goals.  Connect with AAUW and the eNetwork on social media.  Join the eNetwork and AAUW Action Network.  Join a #TalkPay Twitter storm.

Strategize Before You Begin!  What’s your goal?  Who is your audience?  What’s your message?  What types of content and channel(s) would work best?

AAUW on Social Media Facebook.com/AAUW.national

Twitter Storm Tomorrow! Join the Paycheck Fairness Coalition for a Twitter storm to urge President Obama to #TalkPay during his upcoming State of the Union address. Thursday, January 23 | 2-3pm EST Join the storm using #TalkPay Join us as we urge President Obama to #TalkPay during the upcoming State of the Union Address! Today, women typically make only 77 cents for every dollar earned by men. And for women of color, the wage gap is substantially worse. The State of the Union address is where the President sets out his priorities. We want to urge him to commit to ways to close the pay gap and remind the American public why this issue is so important.

Questions? Contact me at:   Join AAUW Action Network!! Visit the Colorado eNetwork: