Twitter Twends and Tips Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage

Why Twitter & Sage Summit? 2,200 active Twitter followers 11,000+ tweets over the course of 5 days Countless conversations, connections Best practice sharing

Getting Started…

Set up your account Go to and find the sign up box. Enter your name, your address, and a password. On the next page, select a username – type your own or choose the one we've suggested. Click Create my account.

Tips for picking a username Your username or “handle” is the name your followers use when mentions, and direct messages. It will also form the URL of your Twitter profile page. Fewer than 15 characters in length.

MOST IMPORTANT: After signing up, follow a handful of accounts to create a customized stream of information on your homepage. –Following means you'll get that user's Tweets on your Twitter homepageFollowing –You can unfollow anyone later on. unfollow Read the Twitter 101 article here, which offers details into how to begin getting the most out of Twitter.Twitter 101 article here Take the Twitter Tour to find out where things are on the website. Twitter Tour

Twitter on your phone/tablet Go to and follow the instructions on that page. From Google Play (just search for Twitter) or Play Once the app is installed on your Phone/tablet, you can sign in with an existing account. Easy to share photos/Instagram

Twitter Etiquette It’s a cocktail party Listen first, then engage Don’t follow more than 3X the number of your followers HAVE FUN!

140 Characters It’s best to use only 120 so people can retweet your message easily Here’s a great example of a 120 character tweet: –I'm headed to the Sage City Accounting Village at #SageSummit! Who's joining me? Can't wait to meet with my peers!

Hashtags (#) Used to organize posts & index content –Events - #SageSummit, #wimbledon –Topics - #blyDea, #nascar, #leadership, #allthesocialladies Here’s an example: –#SageSummit is about to kick-off, I’m excited to share some best practices with my peers!

@ Use this to talk to other users (no space and their name) Here’s an example: Thanks for your #SageSummit Twitter cheat sheet for beginners!

Good tweeting Use the hashtag or invent one! –Keep it short, be funny and have fun! Perfect the tweet –Less than 140 characters –Link to content with value –Allow space for retweets –Holla at your Tweeps

What do I tweet about? A session or keynote you attended The evening events Photos of people you met DC exploration off-campus Links to resources you learn about Retweet good tweets Sage City

Your Goals -What are your Sage Summit goals? -Who do you want to connect with? -What information are you looking for? -Start preparing now!

Twends on Twitter

Video

Mobile

Spam Fake Direct Messages (DMs) or Tweets Fake followers –42.44% of users are fake, while another 30.12% are inactive Use Twitblock Be careful what applications are accessing your Twitter

Ads As of June, 2013 – now open to individuals –Includes analytics! Pay per follow, click, retweet, reply, favorite Targeted Daily budget

The Business Case for Twitter

Beyond Engagement - ROI

SEO

The New Consumer is a Digital Native Three-quarters of people who follow brands on Twitter are more likely to buy from that brand.

SAGE SUMMIT 2013

Join Us! Sage Summit Social Media Twitter –#SageSummit Facebook – Flickr – – your photos: YouTube –

Twitter 101 & 201 Sessions Monday, July 22: 2:00 p.m. – 3:00 p.m. - Twitter P :15 p.m. – 4:15 p.m. - Twitter P Tuesday, July 23: 9:45 a.m. – 11:00 a.m. - Twitter P :15 a.m. – 12:30 p.m. - Twitter P :00 p.m. – 3:30 p.m. - Twitter C Wednesday, July 24: 2:00 p.m. – 3:15 p.m. - Twitter C :45 p.m. – 5:15 p.m. - Twitter C Thursday, July 25: 2:00 p.m. – 3:00 p.m. - Twitter C

The Mobile App- Available Today!

Mobile Challenge How it Works: Top 3 point-earners win each day. Daily winners will be announced Prize pick-up in Sage Social Lounge. Game closes 11 a.m. Fri., 7/26. Please note, you may only win once. Point Earners: First time Log-in Check-in to locations, exhibitors and activities. Watch for check-in codes on signage. Complete surveys Tweet from within the App

First-Timer’s Meet-up/Tweet-Up You’re Invited! Tuesday, July 23 rd 6:30 p.m. – 7:30 p.m. National Pastime Sport Bar Sponsored by Blytheco