PROPOSAL 1 GETTING TO YES. Proposal 1 Ground Zero 39.2% public support 39.2% yes 17.0% no 43.0% undecided April 14, 2014 ±4%

Slides:

Advertisements

Similar presentations

Next Step Grassroots Training. When we talk about making a difference in Government, we first have to know how Government works.

Advertisements

1 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D The Carter Malone Group, LLC Controlling.

Promotion needs to take place both inside and outside your club Gain points for your club.

National Order of the Arrow Conference Western Region Promotional Webinar February 9, 2012.

1 © Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 1 © Copyright 2013 The Carter Malone Group.

MEASURING THE IMPACT OF COMMUNICATION ACTIVITY ANDREW SMITH – MEDIA TRUST.

How to Prepare a Successful Tax and Bond Proposal Troy Corder Policy Development Group.

Find the Good Life in North Dakota is a private/public sector funded program designed to help solve the greatest challenge facing our business community:

Copyright © 2014 by The University of Kansas Using Paid Advertising.

Lesson 6: Messages in the Media. What is media? Media is the communication of information and messages to the public. There are many forms of media, including:

CALGARY REGIONAL PARTNERSHIP MEDIA OVERVIEW FOR CRP SUB REGIONAL TRANSIT PILOT MEETING MAY 9, 2014.

Lesson 6: Messages in the Media

Political Meet and Greet Editorial and Strategic Marketing Overview.

DIGITAL AND INTERACTIVE QUICK FACTS. $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive category now.

Unleash Your Community Impact Potential Kyle DuBuc, United Way for Southeastern Michigan Jamie Helsen, United Way of the Lakeshore Michigan Association.

CTE Month 2013: Career and Technical Education Works! Planning and promoting CTE Month in your area Ashley Parker, Media Relations Manager.

Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling Entrepreneurship Mr. Bernstein.

Syrian American Council (SAC) Syrian American Councilwww.sacouncil.com1.

Wendy Hammond Connecting with Online/Social Media.

14 STEPS TO BECOMING A MORE INVOLVED VOTER IN 2014 Alicia Boehme – Disability Rights Wisconsin Jason Endres – People First Wisconsin John Shaw – Board.

Many thanks Jack Sheppard Current Manager..  The job that you are currently applying for requires time and effort, as what we are looking for is two.

Alumni, Campus and Public Engagement Subcommittee Final Report August 9, 2012.

Advertising Your Spiritual Community to the World Unity Identity Project ATT Connect Call January 10, 2013.

Facilitators: Jason Zaborske, Children’s Week Tricia Thomas, Thomas Media Partners February 1, 2011.

PowerPoint 6: The Role of Media in Elections. Opening Discussion Where do you get your news from: newspapers, TV, radio, internet, social media? Where.

Advertising. What is Advertising? A form of communication that influences an individual to purchase something.

Sunbury Poll Question Consultation Meeting Sunbury Football Social Club Wednesday 3 July

Influencing Public Policy: Nonprofit Advocacy and Lobbying John Chamberlin Gerald R. Ford School of Public Policy The University of Michigan.

Magical World of the Website Community Public Relations John Bauer, DTM Public Relations Officer.

What impact does this type of media have on society? Technology Economics Community Politics.

Using Paid Advertising. What is advertising? Paid “air time” on radio or television, or page space in newspapers or magazines.

Statewide Toll Free Number Regions Detroit/Wayne County LTC Connection Southwest Michigan LTC Connection West Michigan LTC Connection Upper.

Prop A Report Third Time’s the Charm: St. Louis County’s Initiative to Pass a Transit Tax.

JoCo Learning & Development Ltd - Feedback from The Soundtrack to My Life John Osborne.

NDACo’s Messaging Communications & Publications Tools.

Questions from students ‪Question 1 – ‪Question 2 –

Intro to Marketing Mr. Bernstein Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling.

The 2014 Sacramento Public Library Parcel Tax Augmentation Part I – Building Consensus Among the Stakeholders Part II – YES on Measure B Campaign January.

Advertising agency "Da Vinci" Print+ magazine We are interested in all the ways of printing; we know everything that is happening in the printing industry;

This week on social media Oct 29 th -Nov 4 th. General stats.

OFFICIAL MEDIA PACKAGE FOR TAKIZAWA KABUKI HELLO! JAPAN + JPLUS + SMILE FM ™

Street Smart Pedestrian and Bicycle Safety Campaign: Spring 2007 Campaign, Proposed Actions for FY 2008 Item #12: Briefing to the Transportation Planning.

Lesson 6: The Role of Media in Elections. Opening Discussion Where do you get your news from: newspapers, TV, radio, internet, social media? Where do.

Seasonal Water System: Petition Voting Results September 9, Report By: Tom Sopchak (415 Bay Lane, Willsboro)

Integrated care centre public consultation activity.

Promotional tools and techniques  Programmers and event planners have a variety of tools and techniques available to communicate effectively with their.

PowerPoint 6: Messages in the Media. What is media? Media is the communication of information and messages to the public. There are many forms of media,

PowerPoint 6: Messages in the Media

Campaign Overview Overview of Key Activities Campaign preparation Manifesto and campaign launch Chambers Social Media Toolkits Twitter campaign.

2.1 THE ROLE OF POLITICAL PARTIES Political parties play an important role in the elective process Two major political parties in Wisconsin: Democratic.

Native Plant Appreciation Week 2016 April 24- May 1, 2016 Website Tour and NEWS UPDATES.

Members Consultation Meetings Wednesday 27 th July & Tuesday 2 nd August 2016 Helen Peters – Chief Executive.

Colorado Association of Nurse Anesthetists

Dr. Memar Media Placement Summary

Your Company Competitor Report {Insert Company Logo Here}

National Postal Customer Council February 18, 2016

@2017 Magazine 360°. All rights reserved.

Kantara Marketing Communications Report

South Dublin Citizen Engagement

Create the Future Design Contest 2015 Recap

Go SOLAR Outreach Committee Meeting

Role of media in political campaigns

PowerPoint 6: Messages in the Media

How to write an effective press release: workshop plan

Record of Work Dr. Cheryl Spulecki President, NYSANA August 2018.

Chamber of Commerce Small Business Series: Minneapolis Social Media Support July 2018.

PAID OWNED -> EARNED OWNED -> SHARED OWNED ABOUT WHAT WE DO

@2019 Magazine 360°. All rights reserved.

@2019 Magazine 360°. All rights reserved.

PowerPoint 6: Messages in the Media

Presentation transcript:

PROPOSAL 1 GETTING TO YES

Proposal 1 Ground Zero 39.2% public support 39.2% yes 17.0% no 43.0% undecided April 14, 2014 ±4%

February 27 th – August 1 st 20 statewide news events – 9 held in West Michigan Proposal 1: Earned Media HME Incorporated – Wyoming

Grand Rapids Mayor George Heartwell and Wyoming Mayor Jack Poll, HME Incorporated Battle Creek Police Chief Jim Blocker and Calhoun County Sheriff Matt Saxton John Weiss, Grand Valley Metropolitan Council West Michigan News Events

Newspaper Editorial Boards: 16 completed Endorsed by Grand Rapids Press (MLive) Editorial Boards

Grassroots Speakers Bureau – 68 events Letters to the Editor – 318 Coalition: 2,138,738

Digital (Owned) Media Digital (Owned) Media Facebook – 222 total posts by campaign – 4,734 likes on campaign Facebook page Twitter – 511 followers – 494 tweets sent by campaign – 62,200 tweet impressions over final 28 days – 27 blasts sent during campaign Website – 98 pages published on campaign website – 103,534 pages viewed on campaign website – 52,323 unique sessions on campaign website

Direct Mail

Proposal 1: Paid Media July 5 th – August 5 th Radio Advertisements Television Advertisements "Machine” "Made” "Fifteen” "Facts” "Hurts" Direct Mail

YES! Statewide Votes: 1,246,229 CountyYES Allegan77% Barry73% Kent78% Muskegon73% Ottawa80% YES: 69% NO: 31%

Thank you, Grand Valley Metro Council