SOCIAL MEDIA 101 EXPLORING FACEBOOK, TWITTER, AND MARKETING

How do you compare? 65% of your organizations have a Facebook account Most post only several times per month 89% of nonprofits have a Facebook account Recommended you post 4-6 times per week

Ask people to like, comment, or share. WHAT DO I POST? A few tips… Tell your story. Don’t just share your news. Use photos and videos!!! Create Facebook events. Engage other groups. If you have a website, add a Facebook plug-in.

How do you compare? 33% of your organizations use Twitter. You post “practically never.” 57% of nonprofits have a Twitter account. How often should I tweet?

Tweet interesting news from across the web. WHAT DO I POST? A few tips… Be honest and real. Follow the Rule. Follow and engage strategically. Live-tweet your events and others’ events. Spread out your tweets. Support others and they’ll support you.

Where do you stand? 50% of you use marketing or send out blasts Out of that 50%, only one uses a certified marketing program.

Who? Usable groups Make the message for your audience What? Short & to the point Subject lines Use feedback/reports When? Best times

Who do you use?

FINAL THOUGHTS Remember your audience. Give your organization a voice. You’re not a used car salesman. Identify and embrace what you do best. Develop a clear and consistent message. Things you should always keep in mind for marketing…

QUESTIONS? PLEASE RAISE YOUR HAND TO BE CALLED ON.