Life Beyond LOLcats: Science and Social Media Bethany R. Brookshire, PhD

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Presentation transcript:

Life Beyond LOLcats: Science and Social Media Bethany R. Brookshire, PhD

Jeff Atwood, codinghorror.com The internet: friend or foe?

One model of the online science ecosystem Rob Helpy-Chalk

Why use the internet? Bik & Goldstein 2013, PLOS Biology

A look on a linear scale: new media dominates Bik & Goldstein 2013, PLOS Biology

The Internet: A Whole New World

So You Want to Be on the Internet…

Define your Goals Examples of goals: Disseminate information about a discrete event, such as a field expedition Build a community of your scientific peers Further specific policy or education goals (e.g., climate change legislation) Communicate your science directly to a general audience Saturday Morning Breakfast Cereal

Different goals lead to different outreach strategies Bik & Goldstein 2013, PLOS Biology

Goals & time committment determine tools Bik & Goldstein 2013, PLOS Biology

Finding Your Niche: New Content

Finding Your Niche: New Perspective

Finding Your Niche: Curation

Finding Your Niche: BE YOU

Case Studies Social Media has “social” in it for a reason

The Good The World Listened!

The Bad The World Listened… Oops.

The Ineffective Blogs – Be prepared to put in the time Twitter – Who you follow – Who you tweet at/for Facebook – When to engage Involvement makes or breaks social media

Maintaining professionalism

Using Social Media Content =/= Audience!! Advertise – Tweet – Google + Network No really, Network

Tips and Tricks Make Yourself Easy Get in Touch – Tweet, , leave a comment! We don’t bite. Tags and Topics Make a Series

Questions

Putting it in to Practice

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