THE EVOLUTION OF JOB SEARCH: GOING DIGITAL Elena Di Fiore, Director of HR Management Consulting

OUTLINE Industry Insight From Paper to Digital Introduction of Social Media Social Media Etiquette Considerations Questions

INDUSTRY INSIGHT

FROM PAPER TO DIGITAL

THE TRADITIONAL SEARCH BY JOB SEEKERS Job Search activities in a traditional sense included: Cold canvassing Manual job application processes Candid Feedback on applications

THE TRADITIONAL SEARCH BY EMPLOYERS Recruitment in a traditional sense included: Newspaper listings Job board listings Recruitment assistance via agencies

SOCIAL MEDIA HAS TRANSFORMED JOB SEARCH You don’t find a job, it finds you. (Source: Erik Qualman, Socialnomics)

INTRODUCTION OF SOCIAL MEDIA

WHY EMPLOYERS USE SOCIAL MEDIA Access to a huge talent pool Access to technology savvy talent Broadcast of advertisements, limited costs Speeds up time to hire Builds employer brand Source:

Where are job seekers online? How do job seekers use networks? Are job seekers prepared? Harder to ‘find’ a job, educate. CURRENT CLIMATE

LINKEDIN Launched in ,900,000 users across Australia Basic service is free to use Professional networking online Industry engagement Research platform Recruitment, headhunting & reverse marketing

FACEBOOK Launched in ,600,000 users across Australia Free to use Freedom to connect & share Community Branding through profile

TWITTER Launched in ,791,300 Active Australian Users Free to use Post, follow, or be followed Micro-blogging Community Direct communication with employers

INSTAGRAM Launched in ,060,000 Active Australian Users Online mobile photo-sharing and video sharing SNAPCHAT Launched in ,070,000 Active Australian Users Photo messaging of a sensitive nature

DID YOU KNOW… 30% of all Google searches, about 300 million per month, are employment related. (Source: Unbridled Talent)Unbridled Talent

DID YOU KNOW… 89% of all recruiters report having hired someone through LinkedIn. (Source: Herd Wisdom)Herd Wisdom

DID YOU KNOW… 26% of all recruiters report having hired someone through Facebook. (Source: Social Meep)Social Meep

DID YOU KNOW… 15% of all recruiters report having hired someone through Twitter. (Source: Social Meep)Social Meep

DID YOU KNOW… 94% of recruiters are active on LinkedIn, but only 36% of candidates are. (Source: Jobvite)Jobvite

DID YOU KNOW… 35% of millennials are optimistic about the job market, compared with just 11% of boomers. (Source: Jobvite)Jobvite

CONSIDER THIS 59% of recruiters rated candidates sourced from social networks as “highest quality.” (Source: Jobvite)Jobvite

SOCIAL MEDIA ETIQUETTE

GUIDELINES FOR LINKEDIN Use introductions carefully Always tell the truth Don't gossip Be professional

GUIDELINES FOR FACEBOOK Check your grammar Privacy Settings Like company pages Be mindful of interactions - Don’t badmouth Change profile picture

GUIDELINES FOR TWITTER Does it pass the boss test? Tweet with a clean mouth No ranting Mind your time Evaluate your Twitter image Mind your site URL

CONSIDERATIONS FOR DIGITAL

GO DIGITAL Seek training for yourself & clients Stay engaged and up to date Network online Corporate strategy

QUESTIONS? Facebook: Job Search Central ( ) Check us out online: